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Organizations across the globe in various sectors are facing thenew challenge of retaining and gaining customers. In the new digital era, customers have the freedom to switch from one brand to another depending upon their likes and dislikes.Brands and other entities are finding it very difficult to attract and retain them. In today’s age, the customer segment isdominated by two categories: Generation Z and Millennials.They both have different ways of product consumption. Alongwith brands, sports teams and other entities also find it difficult to retain their fans.
In this report, we showcased the various methods adopted by teams and franchises to attract the newage group of Gen Z and Millennials.