Fan profile provide targeted reach � personalized experience based on age, gender, geography
etc., for example�who is the cutest player in the team?� targeted towards female fans
Gamification � Contextual and real-time play-by-play prediction, social trivia, motion sensor
games
Real-time coverage relating to your team on social media during game days and on other days
Real-time analytics on social media and application data during game days and on other days
Sponsors� messaging controls and revenue generation
Real time message push to the fan as team/player updates arrive
Allow for user discussions in the team app during a game and draw insights on the nature of
discussion
Team could pose engaging questions and get real-time feedback from the users
Success Stories
In-stadium fan engagement through Contextual Gamification for
Elite
Amateur Fight League (EAFL), a MMA league
EAFL was faced with the challenge to retain and entertain live audience for
the entire event (multiple fights) and build loyalty for future events.
25% User install % of event
attendees
50% Pick 'em participation
3 min Avg sessions per user
50000 Ad impressions
Through platform capabilities, EAFL saw fan participation for the entire event
increasing fan experience. The contextual gamification of the live event through the
prediction
game and polls, the sponsor message reach increased more than 5 times. The fans were
rewarded
with better in stadium seats for the event and for future events.
Offline Engagement through Augmented Reality (AR) and
Gamification
for Chennai Super Kings (CSK), champions of IPL 2018
CSK’s lead sponsors wanted better engagement with CSK’s digital fan base to maximize
sponsorship value.
56,572 Total Sessions
3,024 Avg Sessions per Day
15% Stickiness
50,549 Shares during Period
innovative AR technology enabled better engagement with the fans. CSK fans
shared their face filters embedded with sponsor logo on social media and were rewarded with
CSK merchandise and gear.
Advertisers
Get QUality Audience
1.05M+
users across Cricking's App, Social Media and Web platforms
There are users and then there are "Quality" users. Fanisko's fan engagement platform is
used by passionate fans who follow their interests which in turn creates a premium
community. That means your message has the opportunity to capture the right attention and
drive interaction with your message.
Target The Right People
30M+
screen views within our Cricking platform
Fanisko offers personalized experience for logged in users. The power of logged in fan
profile is that it provides rich targeted reach that enables you to offer personalized
advertising experience based on age, gender, likes, geography, interests etc.,
High Power Engagement
200%+
increase in engagement time using our platform
We understand engagement better! With the shift in human behavior towards mobile first,
fanisko's one stop engagement mobile platform creates high power engaged users. These
engaged users are guaranteed to have increased sessions and time spent per session.
Make it interactive
3M+
audience reached weekly resulting in an engaged and interactive community
Yes! You heard it right. Gone are the days displaying static ad messages. Eye balls don't
give you the effective measure of your message. Fanisko allows interactive messaging
solution which takes advertising message to the next level. Start a poll, ask questions,
know your audience better with your messaging!
Who we help
Sports teams/Clubs/Leagues/Foundations
Athletes/Celebrities/Influencers
Entertainment
Bars/Restaurant
Media
TRANSFORMING DIGITAL FAN EXPERIENCE IN SPORTS THROUGH ANALYTICS
Oct 22, 2020 11:00AM EDT / 4:00PM BST / 8:30PM IST
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