The Importance of an Integrated Fan Engagement Platform
Enhancing the fan experience at the stadium has always been on the mind of sports clubs, ever since sports became an industry. But as technology is progressing and we are finding ourselves in the midst of yet another technological revolution, the focus has been slowly shifting away from the ‘match day’ and more into the ‘every other day.’
Some, more forward-thinking sports teams have realized that fan engagement plays a crucial role in their growth strategy and that there is much more to it than what’s happening during match day. There are four other fan engagement strategies, all tied together by a fully integrated fan engagement platform.
Non-match days provide an excellent opportunity to entertain fans at your venue to make them feel more like part of the team. A tremendous and intimate experience is stadium tours. The Minnesota Vikings, on the other hand, use virtual reality to bring the club’s history to life for their fans. The club’s stadium has a 10,000 sq. foot interactive experience, known as the “Vikings Voyage.”
Sports fans are tribal, and they want to communicate with their fellow fans almost as much as they do with the team, itself. Facilitating those connections is a sound fan engagement strategy. Behind-the-scenes experiences with the help of virtual and augmented reality (VR and AR,) as well as 360-degree video are a great example of fan-team connectivity. It is how the New England Patriots do it with their “Travel Inside the Game” initiative. Fantasy football and other such eSports are a great way to connect fans.
Bringing Fans Closer to the Live Action
As sports clubs grow, so does the fan base. But as it so happens, not everyone can attend the matches, mostly because of geographical distances. But as VR technologies continue to develop, it is possible to make these fans feel like they’re on the pitch, from the comfort of their own homes.
Enhancing the Live Experience
Empty stands can and will result in a flat atmosphere, even for those watching at home. Improving the live experience and drawing in the crowds, is and will continue to remain an essential factor. AR/VR technologies like MLB At Bat app is one example of bringing people back to the stadium. On-location free Wi-Fi is a given.
The Integrated Fan Engagement Platform
More sports teams recognize the importance of having a fully-integrated digital platform where they can stay connected with their fans and have fun and interactive activities happening 24/7, 365 days per year. The best such platforms, like Fanisko Engage, will integrate operations from all the four fan engagement strategies mentioned above.
With the staggering amount of sports content available, as well as the overwhelming number of channels where fans can interact with their teams, it’s next to impossible to keep track of and provide any cohesive fan experience. But with an SDK integrated platform like Fanisko Engage, every sports team can. If your team doesn’t have its mobile app, Fanisko creates it. You can check out our website for more information about what it means to have an integrated fan engagement platform.