If you are not a board member of the biggest soccer or football clubs in the world, there is a strong possibility that you have troubles with the financial construction for the upcoming seasons. Most professional clubs from smaller leagues struggle to find enough sponsors to survive in the harsh world of sports, while some amateur or high school clubs usually don’t have a sponsor at all.
However, it’s possible to attract sponsors to your team, no matter how small you are, or how obscure the sport your team competes in. All you have to do is show the sponsors that investing in your organization will pay off. Let’s have a look at what you can do to attract sponsors for your sports team:
Target the Right Prospects
Big teams in the most popular sports can attract the biggest companies in the world. They can always spend millions of dollars on marketing and broadcast their message to millions of people. If you’re in charge of a local, small club, you can’t pull off a marketing campaign like that.
Still, that doesn’t mean you should give up trying to find a sponsor that would fund the team and spur its growth. Local clubs can target local businesses to partner with, then work their way up from there. In case you need help raising awareness of your team, there’s a myriad of ways to connect with the local community. You can take part in charities and support the locals in any other way you can. That’s bound to give you some positive buzz and get more eyes on your team.
Think Outside the Box
Reaching out to local businesses or your community is easy. But once you outgrow them and need to start thinking about landing more prominent sponsors, how do you approach that issue? It’s no small feat to get the support of someone who’s never heard of you. If you’re doing great in the league, that’s awesome, but you will need way more than that to attract somebody who can elevate your club to a higher level.
Try to think outside the box and make your club unique on the market. One of the ways of achieving that is making sure your fan engagement is much stronger than that of your competitors. That sends a clear signal to the bigger fish that you’re doing something right, and that investing in your team can only pay off.
Use Modern Communication Channels
Last, but not the least, you have to use modern communication channels. By that, we don’t mean that you should build a static internet presentation and try to sell banners on the site to potential sponsors.
Instead, you should attract the sponsors by following the latest online trends and making your presence known to your fans. Sponsors need to know that with you they’ll get better bang for their buck than with any other team. That’s where a team app can help – by using it, you’re making sure you’re delivering the sponsor’s message through native content, and it pays off for both of you.
The Benefits of Fanisko Engage
As you can see, team app and fan engagement platforms do play a crucial role in convincing your sponsors to know that your team will be profitable for them. With Fanisko Engage, you’ll keep fans engaged and sponsors happy.
Visit our website for more information about what we do here at Fanisko and how we can help you build your team platform or enhance it.