On average, Americans spend approximately $100 billion a year on sports. Modern sports fans love feeling like they are getting inside access to their favorite team. Regardless of what types of sports organization you run, finding ways to increase revenue and fan engagement is crucial. Using modern tools and trends to reach a broader audience is also crucial in today’s market.
One of the main things sports teams should do to drive engagement is to use technology and the power of gamification. Are you looking for ways to use gamification to reach modern sports fans? If so, check out the helpful tips below.
Use Gamification as a Way to Connect With Fans
A major part of a successful gamification marketing strategy is making your brand more social. You want to provide fans with an environment that is both fun and light-hearted. Leveraging a platform that allows the sports teams to interact and engage with their fans wherever they are and whatever they use off-season and in-season is the need of the hour.
Gamification can be offered via multiple platforms for e.g., chatbots on social media, chatbots on websites, and on a team’s mobile app, etc., to create a seamless engagement and interaction with the fans throughout the year.
Instant games can be made available on websites and mobile apps. Engagement in social media alone will not drive a successful monetization strategy. Sports teams will have to look at providing a comprehensive digital fan engagement platform.
Before hiring a technology company to help with this phase of your gamification marketing process, take time to look at their portfolio. Ideally, you want to work with a platform provider who has experience in the sports industry offering turnkey solutions.
Participation Rewards are Popular With Sports Fans
Most loyal fans love being recognized by their favorite sports teams. This is why offering rewards or participation points to your fanbase is a great idea. These points should be rewarded whenever a fan attends a live game, buys branded merchandise or goes out of their way to show their undying loyalty to your team.
Allowing fans to unlock various rewards digitally is a great way to keep them engaged and interested in what your sports team is doing. Allowing fans to buy merchandise or get special passes with their hard-earned points is a great way to take this gamification idea up a notch.
Host Digital Contests
In the past few years, digital gamification has become wildly popular. Creating a platform that allows fans to compete with each other on social media, website or mobile app is a wise move. If your team hosts these contests, you can give away merchandise, tickets or sponsor concessions to the winners. This strategy helps you reinforce your brand and increase revenue, which is always a good thing.
Ready to Take Gamification to the Next Level?
Are you trying to provide your fans with interactive and entertaining digital experiences? If so, the team at Fanisko is here to help.