5 Ways To Generate Revenue Through Gamification!

As a matter of fact, evidently, gamification made the whole process of engaging with fans so simple. It has brought so much to the table for all the stakeholders involved including the fans.

Sports Marketing Has Evolved Over The Years…

Over the years, sports marketing has gone on to evolve as a branch separate from others in the domain of marketing. With this evolution though, sports marketers have only found the lot of responsibilities on their shoulders increasing.


From getting the stands to fill to selling merchandise to maintaining constant engagement with the fans, there are so many areas to look at for a sports marketer. Eventually everything though boils down to generating revenue. It isn’t an alien of a concept for any establishment that the marketers in an organization are the drivers of revenue growth. In addition to the sales department doing its job, marketers too are responsible for undertaking activities which will drive revenue growth.

Sounds like a tough job, doesn’t it?

It sure is too but then if you are a sports marketer and if you too agree that to maintain consistency you have to constantly evolve and develop then it isn’t so difficult after all. Over the years, sports marketers have been trying varied means of communication to better engage with fans. From the hard sell approach, sports marketers have evolved to taking the soft and subtle approach whenever and wherever needed. They have come to understood the importance of engaging with fans, building a community and taking them gradually from the need stage to the buy stage. This evolution has furthermore been assisted by technological developments. Gamification is one such development.

Gamification making a place of its own…

Once met with rife concerns, today gamification is a widely adopted and trusted practice in the domain of marketing, especially in the sports industry. Gamification has changed the manner in which teams used to interact and engage with their fans.

As a matter of fact, evidently, gamification made the whole process of engaging with fans so simple. It has brought so much to the table for all the stakeholders involved including the fans. Fans find their experiences interacting with their favorite teams now far more fulfilling and interesting. Teams are even employing reward mechanisms as a part of their gamification process to keep their fans engaged.

Gamification giving a boost to revenue growth…

Now what if you could use gamification to generate more revenue. Gamification has been adopted by teams across the world and they have witnessed spectacular results. Gamification is a way of making sure that your engagement with your fans yields money for your team. Gamification has the power to enable you to generate revenue for your team even during Off seasons. Gamification helps you convince your fans to contribute to your team’s growing revenue stream even if they are not inside the stadium.

There are multiple ways of using gamification to generate revenue. All you need to do is find the one that your fans are most expected to lap up. Some of the ways we feel gamification could be used to generate revenue are as follows:

  1. The Freemium model – Let the application of your team be based on a Freemium model. Meaning, though your application will be available for use to all your fans, classifying certain features are prime features would be a smart thing to do. For instance, a feature that would allow the fans to watch live streaming of the team’s practice sessions could be classified as prime. Your freely available features will be enough to attract your fans to want more from your app and that alone will be enough to see your prime features finding takers.
  2. Let them bargain – Come on, who on this earth doesn’t like to bargain? And most importantly who doesn’t like a good bargain? Fans, as is evidenced, go gaga over merchandises. Imagine selling your merchandise through your app but only in a different way now. Imagine your fans bargaining to get their hands on a merchandise. They would for example click on a button that would say BARGAIN and then once they have clicked on it, the price of the item would decrease. Now here’s the fun part, the fans would share the link of the item with the lessened price with their friends too who use the app and these friends too would bargain on behalf of the original sender of the link. This way eventually, the fans would be able to get their hands on team merchandises for a far lesser cost.
  3. Further gamify your fantasy leagues – Just because it is off season, doesn’t mean your fans aren’t looking for some sporting action. Get them hooked onto your fantasy league games on your app by introducing new and improved interactive features to them. Fantasy leagues are an amazing and effective way to generate revenue. If you could allow only a set of players as freely available and pitch the more qualified and experienced or in-form players are premium, i.e. available at a cost, then it could too serve as a stream of revenue.
  4. Product placement for advertisers – Advertising is undoubtedly a supreme means of generating revenue for a sports team. As a marketer if you could bank on this fact and gamify the advertising experience by introducing product placements then it could really seal it for you. Imagine placing the products of your advertisers in a way that they don’t obstruct the experience of fans and still manage to deliver what is promised to the advertisers. An example could be a gaming app that had the names of advertisers on the hoardings seen inside the stadium in the game itself.
  5. Trivia – Now there’s so much you could do with trivia. From asking questions concerning teams or players to the game itself, only sky’s the limit here. A good and easy way to monetize Trivia could be having them sponsored by your advertisers. Your winners could get free tickets or merchandise sponsored exclusively by your sponsors.

Like an engine needs fuel to run, any business needs money to function. Being a sports marketer, you have to be tactful and innovative in your approach.

Changing Fan Behaviors towards Sports Betting

As a type of online gambling, sports betting has always had a faithful audience. Recently, with the legalization of sports betting in the U.S., we can expect the industry to grow further.

As a type of online gambling, sports betting has always had a faithful audience. Recently, with the legalization of sports betting in the U.S., we can expect the industry to grow further. The trend can be observed around the world as well, most notably with the boom of fantasy and betting market in India.

In the light of these developments, it’s beneficial to take a look at changing fan behaviors towards sports betting. That will help all sports industry professionals determine how they can make use of this ever-growing industry to connect with sports fans in a more meaningful way.

Betting in the U.S. and the Benefits of Legalization

In 2017, the polls in America showed a preference for sports betting legalization for the first time. According to the University of Massachusetts Lowell nationwide poll, 55% of participants voted in favor of legalization of sports betting. These results clearly show that the attitude towards betting is slowly changing and that avid sports fans enjoy the activity. It’s almost baffling that sports betting in the U.S. haven’t legalized until recently, despite driving the black market for years. Mainly when the benefits of legalization include increased state revenue, boosting fan engagement and supporting sports integrity, it’s clear why legalization has been a long time coming.

Fantasy Sports Market in India

Sports betting isn’t the only pastime of avid sports fans. In India, the fantasy sports market is booming, taking advantage of the 200 million online cricket fans hungry for more sports-related content. Creating your fantasy team out of all players in a league and then gathering points based on their real performance and stats is the basic concept of fantasy sports. It brings an element of competition into fan engagement, similar to how it happens in the sports themselves. The best part about fantasy sports is that it isn’t considered betting since it’s more a game of skill than chance.

In India, cricket is by far the most popular fantasy sport, followed by football and kabaddi. What people love about it is that they can run contests with their friends to see who’s got the best team. According to the IFSG report Scoring Big with Sports Gaming, fantasy sports are converting passive fans into active fans. The same report finds that the industry has grown a whopping 200% from 2017.

Fantasy Cricket Apps by Fanisko

It’s a good time to be a cricket fan in India, with the number of quality cricket apps that exist. Along with the Cricking app that keeps cricket fans updated on match scores and more, Fanisko also offers the app Cricking Duels, for all cricket fantasy sports fans. Our app not only allows you to play traditional cricket fantasy but also hybrid fantasy, where you are the 11th player in your fantasy team. Ball-by-ball prediction gives you more control over your team’s performance than ever before, and it certainly helps you engage with the sport better. It’s a full fantasy sports experience with an innovative twist that avid cricket fans will undoubtedly appreciate.

With the sports betting and fantasy sports market growing, it’s a great time to take advantage of the latest technologies to engage fans. Fanisko Engage is an SDK integration platform that will help any team improve their existing apps or create one for them. Visit our website for more information on how to use our platform to achieve maximum fan engagement.

Engagement of Fans of Lesser Known Sports

Even though the most well-known sports are the ones you’d usually expect to have the best fan engagement, it doesn’t have to be that way. Engaging fans of lesser known sports could be easy with the right tools.

Even though the most well-known sports are the ones you’d usually expect to have the best fan engagement, it doesn’t have to be that way. Engaging fans of lesser known sports could be easy with the right tools. The secret is to create a loyal following, and some games are naturally better suited to that than others. A lot depends on the players, as well — big international successes may bring more interest for a lesser known sport. It is why the landscape of sports popularity is constantly changing, especially in India.

Image Courtesy: Pro Kabaddi 

How Fans Engage with Lesser Known Sports

For years, the most popular sport in India has been cricket, and while its throne is still secure, new contenders are emerging. All of them drive fan engagement in different ways. A recent example is the launching of the Indian Super League in 2013 which inspired plenty of fan interest in football. The fact that many Bollywood stars own or co-own Indian football teams certainly helped its promotion. There is a similar way of driving interest in a lesser known sport — through its heroes.

Badminton saw a surge of popularity in India after P.V. Sindhu won an Olympic silver medal in 2016. The appeal of badminton in India more than doubled in the last few years thanks to Sindhu’s achievement. However, some sports rely on smart online marketing and appealing to younger audiences — such as Kabaddi.

The Popularity of Kabaddi

Kabaddi is not a well-known sport, especially outside of India. Two teams with seven players each (plus three subs) take turns doing “raids.” It consists of sending one player into the other team’s half of the court. The goal of the raid is to tag one or more members of the opposing team and return to their half of the court. The trick? The raider has limited time to accomplish this feat, or he fails to score points. Those are the basic rules of Kabaddi, the sport that has taken India by storm.

During 2014, the trend began to emerge with an increase in searches related to the Pro Kabaddi League. Season 5 of the league is the best one yet when it comes to traction, considering that the total number of queries exceeded 50% of all the queries combined last season during a couple of weeks. Fans mostly search for information on tournaments, with some of the searches related to game highlights and individual teams.

Fanisko Engage and the Improved Fan Experience

Even for smaller, lesser known sports, there are possibilities to get more fans, raise awareness and increase engagement. As we can see from the examples of football, badminton, and Kabaddi, it’s clear that all these sports thrive when there is more interest. With an improved fan experience, every game has even more potential to grow. A platform like Fanisko Engage provides excellent support and an opportunity for teams to build and engage their following. It’s an SDK integration platform, meaning that it enhances the existing apps of organizations and clubs, or it can create one for them.

Here at Fanisko, we are happy to serve niche markets and help them grow with our fan engagement platform that gives excellent results to our clients. For more information about Fanisko Engage, take a look at our website.