Keeping up with the Millennial and Gen-Z Tech-Savvy Sports Fan

The world is changing, and it’s changing so fast that many businesses, big and small, can hardly keep up. The same thing can be said about sports leagues and teams who are finding it increasingly hard to engage with their fans in today’s times.

The world is changing, and it’s changing so fast that many businesses, big and small, can hardly keep up. The same thing can be said about sports leagues and teams who are finding it increasingly hard to engage with their fans in today’s times.

It was not that long ago when broadcast and cable television dominated sports viewership. This made it somewhat easy for sports leagues to track their fans’ likes, dislikes, habits, and preferences since TV acted as a sort of “funnel” where most supporters gathered to consume their product. But those days are fast disappearing and TV’s monopoly on entertainment is now over.

Statistics show that traditional TV viewership is in decline among all demographics below the age of 49. Teenagers between the ages of 12 and 17 are showing the greatest decrease, with their viewership dropping by a whopping 11% year after year. Sports also seems to take an extra hit as people between the ages of 18 to 24 show the least interest in it among all other entertainment shows.

From TV to Social Media

Despite these facts, there is still some hope. While traditional TV viewership may be declining, digital usage is on the rise. What’s more, 86% of Americans still consider themselves sports fans. Even more hopeful is the fact that the majority of these fans, especially those between the ages of 15 and 36, are willing to pay for quality sports content.

Among millennials, the most commonly used outlets from where they get their sports content are Facebook and YouTube, and a total of 92% of sports fans between the ages of 18 and 24 use social media as their main source for sports information.

What really draws millennials and the so-called Generation Z (those born after 2000) to these digital outlets is the convenience of having access to all sorts of highlights, bloopers, or behind-the-scenes perspectives that keep the entertainment going long after the game is over.

Enter Fanisko Engage

Sports teams have tried to get ahead of the game here by creating their own digital apps in an attempt at keeping their fans entertained. But while fans are consistently engaged with their teams, they are doing it in all sorts of digital places except within the team’s app.

What Fanisko Engage does here is to bring both the benefits of social media and traditional TV viewing into one platform. Fans no longer need to change from Facebook to YouTube to Instagram to Twitter and then back again since all they need is within this one-stop engagement platform. It also offers live play-by-play predictions, AR/VR games, engagement rewards, and personalized content to keep the fanbase “under the same roof.”

Fans are sure to respond to this sort of diversity as well as the convenience of having everything they need on one single platform. It increases their engagement time, it keeps them on the team’s page for longer, and because of the integrated analytics system, it helps the marketing department better understand their wants and needs for a better overall experience.

Fanisko offers a one-stop fan engagement platform, Fanisko|Engage, that helps sports and entertainment brands increase mobile fan retention, digital engagement and revenue opportunities. Today’s fans want more from their leagues and teams. We help leagues and teams embrace today’s “SmartFan” demand while maximizing fan potential for sponsors. Our mobile first, one-stop platform targeting millennials with a combination of unique content strategy, product offering including gaming, predictive and behavioral analytics and AR/VR technologies will target and engage the right audience.

Common Mistakes to Avoid in Fan Engagement

Even the most successful sports clubs make some errors in how they engage, depriving them of the possibility of forming deeper and longer-lasting relationships. With that said, here are several common mistakes to avoid when trying to engage with your fans. 

Fan engagement is the lifeblood of the sports industry. Nevertheless, this doesn’t exempt many sports teams or leagues from making mistakes in how they engage with their fans. Even the most successful sports clubs make some errors in how they engage, depriving them of the possibility of forming deeper and longer-lasting relationships. With that said, here are several common mistakes to avoid when trying to engage with your fans.

Generalization

The first mistake many sports clubs make is to generalize their content regardless of the often fragmented fanbase. Depending on the notoriety of the club, its fanbase can be spread out over numerous areas or even countries. Some of these sports teams present their content as if these fans were all centered in the same location and with the same interests. But while the team itself is what ties all of them together, other content may not be as relevant to everybody involved.

Arsenal FC, for instance, has a Hindi Facebook page that talks to its entire Indian fanbase in their native language and presents some other relevant content that only Indians may find engaging. Fanisko Engage is a highly-customizable fan engagement platform that can address this issue, ‘talking’ to each fan, based on their preferences.

Diluting the Fan Experience

Somewhat similar to the point above, some teams and leagues focus too much time and energy with separate products and promotions that ‘dilute’ the overall fan experience. While in and of itself, this activity isn’t a bad thing, doing it too much, however, will take away from the overall fan engagement. Known as the Pareto principle, or more commonly known as the 80-20 rule, it implies that just 20% of causes drives 80% of results. This principle is found everywhere in nature, finance, and even in personal relationships.

When applied in fan engagement, the Pareto principle implies that only about 20% of a team’s followers are diehard fans, but they are the ones that drive 80% of the revenue. And while these fans spend up to six times more money than their casual counterparts, bombarding them with too many promotions may have the adverse effect. Fanisko Engage can separate raving fans from the rest and target each of them with the relevant content for higher engagement and revenue generation.

Connecting but Not Interacting with Fans

Plenty of clubs spend much of their resources and energy connecting with their fanbase. Video content, for instance, is gaining a lot of ground in the marketing world and it’s shown to generate a high ROI. Nevertheless, when it comes to engagement, fan interaction is a definite must. In fact, 81% of marketing specialists agree that interactive content such as polls, quizzes, or all sorts of interactive games can better grab and retain attention than video content. Likewise, interactive content is better able at converting visitors.

Conclusion

All in all, proper fan engagement revolves around one’s ability to understand the fans, their wants, and needs, as well as the place they reside. It is to provide them with the most relevant and engaging content possible. Luckily, however, Fanisko Engage is a platform that can quickly achieve this.

By making use of its back-end analytics, every team can connect and interact with their fan base like never before, providing them with all sorts of interactive content like Mixed and Augmented Reality for gamification, and Artificial Intelligence for personalization. All of these are sure to allow your fans to stay connected 24/7, and helps you avoid the many mistakes other clubs are making when trying to engage with their fans.

 

Fan engagement innovation: Meet CSK AR

Who doesn’t desire to look like Dhoni?
Well, The CSK AR app provides you with that. Pretty cool, right?

Even though still in its infancy, the rise and popularity of Augmented Reality (AR) is pervading into every possible industry in the world with the sports fan engagement leading the business.

While other sports like NBA, NFL has gone through countless innovations with AR, The cricket fans, especially in India, are yet to experience AR.

Though the AR apps in cricket have been around for a long time now, it wasn’t quite popular until the Melbourne Renegades, and few other Big Bash teams used them in the recently concluded Big Bash tournament.

With over 20 million followers, The Chennai Super Kings (CSK) is known for their innovations to keep the fans engaged, and they have done it once again.

The long wait for the Indian cricket fans to experience AR has come to an end. Indian cricket fans, meet the cool kid on the block “CSK AR App”.

 

Powered by Fanisko and Binaryface, the CSK AR app uses real-time face effects, lets the fans take a selfie using five different face filters and allows them to share the pictures in social media for bragging rights.

Who doesn’t desire to look like Dhoni?
Well, The CSK AR app provides you with that. Pretty cool, right?

Fanisko has been working their hearts out to take fan engagement to the next level and is successful in solving fan engagement problems for brands and franchises with the millennial fan base. CSK AR App is an excellent example. We turn loyal fans into digital diehards.

Fanisko offers their fan engagement platform Fanisko | Engage as a backend plugin that infuses sports teams apps to engage and retain the connected millennial. Think live play-by-play predictions, AR/VR/MR games, engagement rewards, and a personalized stream of all team news and social buzz – 24/7, 365. Fanisko has further innovated to create hybrid play along fantasy platform Cricking Duels. Fanisko’s connection to CSK is not something new – in 2015, Fanisko (a/k/a Cricking) partnered with CSK for 2015 IPL season as their official Fan engagement partner.

You can download the app, CSK AR from Google Play store.

Fan Engagement 101: The Best Platform for Diehard Sports Fans

Fanisko Engage offers some of the best-personalized content on the market.Many sports teams have a tough time interacting and engaging their fans over the many social platforms, but with Fansiko everything happens under the same ‘roof’ and under your watchful eye.

Sports marketing and fan engagement have changed a lot over the past several years. It wasn’t so long ago when broadcast TV held a monopoly over sports content and fan engagement, but things are now starting to change. Today’s sports fans are increasingly turning to social media and other forms of digital innovation for their daily dose of sports entertainment.

The multichannel world, where the sports industry is headed, offers a great deal in terms of opportunity and diversity. Yet, for all they have to offer, social platforms can become convoluted and somewhat hard to manage. Each of them specializes in only a few types of content, be it short clips, highlights, behind-the-scenes moments, and other such bite-size content.

Knowing how and when to post, what the fans are interested in, or what content should a team be focusing on is hard and needs a great deal of trial and -error before coming close to a good ROI.

 

Fanisko Engage

Pleasing a fan in this day and age isn’t hard. Because of the almost overwhelming amount of content on the internet, they are very likely to be satisfied with whatever they discover on the various social platforms. Some sports teams have developed their own apps in an attempt at funneling in their fanbase. But even if fans will keep themselves up-to-date on their team’s progress and upcoming events, they do it almost anywhere else than on the team’s own app.

With the goal of helping advertisers target and engage the right audience, Fanisko’s developers have designed a one-stop fan engagement platform designed to increase mobile fan retention and digital engagement, as well as drive revenue opportunities. Being a mobile-oriented platform, Fanisko Engage is aimed at targeting millennials by combining several marketing strategies into one.

Experience Management

In order for the platform to be an appealing option for fans, it has to deliver on three key components: convenience, diversity, and versatility. Fanisko Engage does this by allowing itself be personalized by both the team and the user. Fans have the option to filter, save, and favorite content based on their own preference.

Interactive content such as predictive gaming, motion sensor gaming, and Augmented Reality (AR) Gaming are just a few examples that are sure to keep fans entertained. The platform can also be personalized from the team’s perspective, showcasing its colors, logo, and font.

Content Management

Content is also easy to manage, allowing you to customize visibility based on geography for a targeted reach. The platform is also able to choose and present all trending content found on the internet. Polls and survey can also be used so as to drive engagement and get the answers you were looking for.

Analytics

Equally as important is to understand the fan’s wants and needs, when they’re most active, what their interests are and what trends may be presenting themselves in the near future. All of these can be seen and analyzed with Fanisko’s analytic capabilities. Metrics will be provided to measure subscriptions, clicks, page views, activities, and performance. The advanced features can offer an insight into what works and why; allowing the user to generate the right kind of content.

Conclusion

Fanisko Engage offers some of the best-personalized content on the market. Logged in users provide targeted reach which will enable you to offer personalized advertising based on age, gender, likes, geography, and interests, and much more. Many sports teams have a tough time interacting and engaging their fans over the many social platforms, but with Fansiko everything happens under the same ‘roof’ and under your watchful eye.