Fan Engagement 101: The Best Platform for Diehard Sports Fans

Sports marketing and fan engagement have changed a lot over the past years. It wasn’t so long ago when broadcast TV held a monopoly over sports content and fan engagement, but things are now starting to change. Today’s sports fans are increasingly turning to social media and other forms of digital innovation for their daily dose of sports entertainment.

Sports marketing and fan engagement have changed a lot over the past years. It wasn’t so long ago when broadcast TV held a monopoly over sports content and fan engagement, but things are now starting to change. Today’s sports fans are increasingly turning to social media and other forms of digital innovation for their daily dose of sports entertainment.

The multichannel world, offers a great deal in terms of opportunity and diversity. Yet, for all they have to offer, social platforms can become convoluted and somewhat hard to manage. Each of them specialize in only a few types of content, be it short clips, highlights, behind-the-scenes moments, and other such bite-size content.

Knowing how and when to post, what the fans are interested in, or what content should a team be focusing on is hard and needs a great deal of trial and -error before coming close to a good ROI.

Pleasing a fan in this day and age isn’t hard. Because of the almost overwhelming amount of content on the internet, they are very likely to be satisfied with whatever they discover on various social platforms. Some sports teams have developed their own apps in an attempt at funneling in their fanbase. But even if fans keep themselves up-to-date on their team’s progress and upcoming events, they do it almost anywhere else than on the team’s own app.

With the goal of helping advertisers target and engage the right audience, Fanisko’s developers have designed a one-stop fan engagement platform designed to increase mobile fan retention and digital engagement, as well as drive revenue opportunities. Being a mobile-oriented platform, Fanisko Engage is aimed at targeting millennials by combining several marketing strategies into one.

Experience Management

In order for the platform to be an appealing option for fans, it has to deliver on three key components: convenience, diversity, and versatility. Fanisko Engage does this by allowing itself to be personalized by both the team and the user. Fans have the option to filter, save, and favorite content based on their own preference.

Interactive content such as predictive gaming, motion sensor gaming, and Augmented Reality (AR) Gaming are just a few examples that are sure to keep fans entertained. The platform can also be personalized from the team’s perspective, showcasing its colors, logo, and font.

Content Management

Content is also easy to manage, allowing you to customize visibility based on geography for a targeted reach. The platform is also able to choose and present all trending content found on the internet. Polls and surveys can also be used so as to drive engagement and get the answers you were looking for.

Analytics

Equally as important is to understand the fan’s wants and needs, when they’re most active, what their interests are and what trends may be presenting themselves in the near future. All of these can be seen and analyzed with Fanisko’s analytic capabilities. Metrics will be provided to measure subscriptions, clicks, page views, activities, and performance. The advanced features can offer an insight into what works and why; allowing the user to generate the right kind of content.

Conclusion

Fanisko Engage offers some of the best-personalized content on the market. Logged in users provide targeted reach which will enable you to offer personalized advertising based on age, gender, likes, geography, and interests, and much more. Many sports teams have a tough time interacting and engaging their fans over the many social platforms, but with Fansiko everything happens under the same ‘roof’ and under your watchful eye.

Fan Engagement Drives Business and Millennials are willing to pay for it

Platforms like the Fanisko Engage help both teams and fans alike by providing all of this scattered content under the same roof. It increases the fans’ engagement time with the team, it offers live play-by-play predictions, top trending content, AR/VR gaming, engagement rewards, fan behavioral analytics, call-to-action campaigns that draw fans to the stadium, all making up for lost revenue.

The TV Era of fan engagement is slowly but surely coming to a close. People are still watching sports on TV, yes, but it is not the only entertainment provider out there. Now it’s all about social media and the different outlets it provides. In a 2017 interview, Robert Kraft, principal owner of the New England Patriots, said that “[Millennials] don’t watch TV, they don’t have TVs or subscribe to cable. So we have to bring that audience in.”

He is right, of course. A lot of revenue came from TV ads, but since people are no longer watching TV as they used to, naturally, that revenue also went down. Sports leagues are now scrambling to find ways on how to make up for that loss but they feel stuck in the ‘stone age,’ not knowing how to approach the issue.

Fan Engagement in the 21st Century

Millenials and the younger generation are all over social media nowadays. The general interest in sports has also waned a bit, especially with those 24 and younger, but most people still consider themselves avid sports fans. In the US, that number is around 86% of the general population, with millennials showing the most interest in sports.

But since they’re no longer watching TV, what they do instead is to turn to the almighty internet and get their sports content there. In fact, 92% of all those under 24 get their sports information from social media. What they like most about it is the fact that the entertainment keeps on going long after the game ended. Like Brian Hughes, senior VP of audience intelligence and strategy at MAGNA Global USA puts it “[Their] increased interest in short-term things, like stats and quick highlights… has funneled some young viewers away from TV.”

And it’s precisely because of those “short-term things” that sports leagues and teams find it so hard to engage with their fans. Most of them have mobile apps of their own, but millennials are almost anywhere on the internet, looking up their team, except on the team’s app.

Platforms like the Fanisko Engage help both teams and fans alike by providing all of this scattered content under the same roof. It increases the fans’ engagement time with the team, it offers live play-by-play predictions, top trending content, AR/VR gaming, engagement rewards, fan behavioral analytics, call-to-action campaigns that draw fans to the stadium, all making up for lost revenue.

The Really Good Part

Statistics show that over 90% of sports fans are willing to pay for sports programming. Millennials, unlike their older counterparts, are willing to pay the most for premium sports content, probably because the older generations got used to receiving theirs for free from TV.

Whatever the case, the market is there waiting to be seized, but the problem still remains with the sport’s teams who can’t seem to find a way of capitalizing on this fan engagement. Platforms like Fanisko can provide this bridge and allow for a streamlined and all-encompassing fan engagement virtual space.

Technology Is Taking the Sports Fan Experience to a Whole New Level

There is no denying the fact that technology is changing the way fans engage with their teams. On-demand entertainment is pushing advertisers and media companies to look for new ways on how to capitalize on this fragmented digital landscape. TV viewership is slowly fading as fans are now accessing all sorts of streaming packages online.

There is no denying the fact that technology is changing the way fans engage with their teams. On-demand entertainment is pushing advertisers and media companies to look for new ways on how to capitalize on this fragmented digital landscape. TV viewership is slowly fading as fans are now accessing all sorts of streaming packages online.

These digital options allow fans to not only watch a sporting event but to also be more engaged through the medium. In today’s world, fans have a multitude of options available to them. They can watch high-definition highlights; have access to play-by-play predictions, behind-the-scenes content, AR/VR interactions and games, up-to-date events, and much more – all from the comfort of their own homes.

The Digital Fan

This high-degree of convenience and increased level of engagement offers sports leagues and individual teams a set of unique opportunities that weren’t there before. With digital platforms such as the Fanisko Engage, sports fans have access to all of that fragmented content instantaneously and from the same source. They can keep themselves updated on what their teams are doing 24/7, becoming more engaged and connected as a result. Sports teams can now understand the wants and needs of their fans by making use of digital analytics provided by these platforms so as to enhance the fan experience and not actually distract from it.

The NBA is a living testament to the benefits of what digital fan engagement can bring. It makes clever use of what today’s technology has to offer in order to make its fans more engaged and more actively involved in sharing their enthusiasm with others. In an interview, Courtney Brunious, the associate director of the USC Sports Institute, said that “[The] NBA has been one of the most forward-looking leagues in terms of technology, in terms of being on top of new innovations in tech. As a whole, I would say the NBA is probably the most tech-savvy amongst the leagues.”

From Screen to the Ballgame

This high level of digitization, quality, and convenience has also pushed for more engagement in the stadiums. High-speed internet is available in many stadiums around the country, allowing fans to check instant replays, order food, drinks and merchandise to be brought to their seats, and even look for the shortest line to the bathroom.

Fans are now looking for both convenience and diversity in the way they connect with their teams. The future of sports lies in this interconnectivity that brings together teams, venues, and fans like never before. Understanding how technology is evolving and how it can be implemented into the industry is instrumental for the success of every league or the individual team. It doesn’t really matter how big they are, or how large the venue is as long as their fan base is constantly growing. And the only safe way to do that is to keep up with technology and what trends are there, ready to enhance the fan experience.

About Fanisko:

Fanisko (www.fanisko.com) offers a one-stop fan engagement platform, Fanisko|Engage, that helps sports and entertainment brands increase mobile fan retention, digital engagement and revenue opportunities. Today’s fans want more from their leagues and teams. We help leagues and teams embrace today’s “SmartFan” demand while maximizing fan potential for sponsors. Our mobile first, one-stop platform targeting millennials with a combination of unique content strategy, product offering including gaming, predictive and behavioral analytics and AR/VR technologies will target and engage the right audience.

So, if you are any sports association, league or a club planning to deliver an amazing mobile based fan engagement platform to build your fanbase, we would like to hear from you.

Keeping up with the Millennial and Gen-Z Tech-Savvy Sports Fan

The world is changing, and it’s changing so fast that many businesses, big and small, can hardly keep up. The same thing can be said about sports leagues and teams who are finding it increasingly hard to engage with their fans in today’s times.

The world is changing, and it’s changing so fast that many businesses, big and small, can hardly keep up. The same thing can be said about sports leagues and teams who are finding it increasingly hard to engage with their fans in today’s times.

It was not that long ago when broadcast and cable television dominated sports viewership. This made it somewhat easy for sports leagues to track their fans’ likes, dislikes, habits, and preferences since TV acted as a sort of “funnel” where most supporters gathered to consume their product. But those days are fast disappearing and TV’s monopoly on entertainment is now over.

Statistics show that traditional TV viewership is in decline among all demographics below the age of 49. Teenagers between the ages of 12 and 17 are showing the greatest decrease, with their viewership dropping by a whopping 11% year after year. Sports also seems to take an extra hit as people between the ages of 18 to 24 show the least interest in it among all other entertainment shows.

From TV to Social Media

Despite these facts, there is still some hope. While traditional TV viewership may be declining, digital usage is on the rise. What’s more, 86% of Americans still consider themselves sports fans. Even more hopeful is the fact that the majority of these fans, especially those between the ages of 15 and 36, are willing to pay for quality sports content.

Among millennials, the most commonly used outlets from where they get their sports content are Facebook and YouTube, and a total of 92% of sports fans between the ages of 18 and 24 use social media as their main source for sports information.

What really draws millennials and the so-called Generation Z (those born after 2000) to these digital outlets is the convenience of having access to all sorts of highlights, bloopers, or behind-the-scenes perspectives that keep the entertainment going long after the game is over.

Enter Fanisko Engage

Sports teams have tried to get ahead of the game here by creating their own digital apps in an attempt at keeping their fans entertained. But while fans are consistently engaged with their teams, they are doing it in all sorts of digital places except within the team’s app.

What Fanisko Engage does here is to bring both the benefits of social media and traditional TV viewing into one platform. Fans no longer need to change from Facebook to YouTube to Instagram to Twitter and then back again since all they need is within this one-stop engagement platform. It also offers live play-by-play predictions, AR/VR games, engagement rewards, and personalized content to keep the fanbase “under the same roof.”

Fans are sure to respond to this sort of diversity as well as the convenience of having everything they need on one single platform. It increases their engagement time, it keeps them on the team’s page for longer, and because of the integrated analytics system, it helps the marketing department better understand their wants and needs for a better overall experience.

Fanisko offers a one-stop fan engagement platform, Fanisko|Engage, that helps sports and entertainment brands increase mobile fan retention, digital engagement and revenue opportunities. Today’s fans want more from their leagues and teams. We help leagues and teams embrace today’s “SmartFan” demand while maximizing fan potential for sponsors. Our mobile first, one-stop platform targeting millennials with a combination of unique content strategy, product offering including gaming, predictive and behavioral analytics and AR/VR technologies will target and engage the right audience.