Is AI “Creepy?”
Look, some people just don’t like the idea of artificial intelligence.
To them, it’s the kind of thing that spooky science fiction is made of. They don’t want to hear about the ever-increasing capabilities of computers and robots. They like to believe that people will always be in the driver’s seat, and that robotics is just a fad.
Seriously – in our view, you don’t have to be afraid of artificial intelligence. It’s just a set of capabilities, backed by digital technology. There’s no sinister face behind it.
AI and Big Brother
First, the idea that artificial intelligence is the same as centralized surveillance is kind of a myth.
If a computer is trying to figure out what you like with algorithms, that’s not the same as big brother spying on you. It’s guesswork based on technicality. It doesn’t compromise your identity or make you less of a person, or something like that.
Instead, AI brings efficiencies that help us to do more. That’s really what all of this is about. When we talk about augmented reality and gamification, we’re talking about helping your brand to succeed in a fan environment. Gamification requires some kinds of input. It’s not done to oppress somebody. It’s done to help them to have fun or get matched up with services that they want.
Sports is an excellent example of how technology can help us instead of making us feel funny. Yes, some sports fans are kind of reactive to cutting-edge technology. That’s fine, but there are really positive things to be gained from learning a little more about the tech world. Other sports fans are really into the kinds of tools that their apps offer them.
To that end, to know more about how all of this works, you can download our Digital Sponsorship Activity in Sports white paper to get a lot of information about what we have found to be effective in the sports advertising world. You can read case studies that show you in detail how some companies have made all of the stuff their own, and why it doesn’t constitute creepy activity, but is just a regular part of business, albeit one with a lot of positive potential.
Computers are not going to become our overlords – at least, not anytime soon. It’s okay to relax a little bit about technology. It’s okay to learn a little bit more and put that to work to enhance what you do as a human person.
For more on modern advertising, talk to us at Fanisko. We speak this language!