Fanisko Named Official Digital Fan Engagement Partner for CPL’s Jamaica Tallawahs
Fanisko and Jamaica Tallawahs sign a 5 year agreement
Fanisko, a fan engagement & analytics company driving digital transformation for sports teams, leagues and brands, announced today it has been named the official digital fan engagement partner for the Jamaica Tallawahs of the Caribbean Premier League (CPL).
As a result of the new partnership with Tallawahs, fans can download a free new app that offers Tallawahs news content, scores and fan zone with several cool gamification and Augmented Reality (AR) features. In addition, fans can also enjoy real-time face effects and filters to add colorful Jamaica-inspired flair to selfies and groupies on social channels. Fanisko’s platform also offers AR based image activation, AR 360 degree portal exclusive content, selfie with a player, and other Augmented Reality fan engagement activations.
This is an exciting partnership and a perfect time for us to get on the digital innovation bandwagon. Fanisko’s platform offers mixed reality experiences and fans will get to enjoy some cool, fun and exciting AR activations. There is a great potential for us to create new revenue opportunities through sponsor activations,” said Jeff Miller, CEO Jamaica Tallawahs.
"We are excited to partner with Jamaica Tallawahs and offer interactive experiences to fans worldwide," commented Aravind Sampath, Fanisko's Co-Founder and CBDO. "We are all about engaging fans wherever they are by offering mixed reality experiences for the fans and creating new monetization strategies for Tallawahs."
Fanisko is a fan engagement and analytics company that offers a B2B platform & solution that helps sports organizations to
- Identify high value fans through data driven outreach campaigns
- Engage them wherever they are and whatever they use
- Retain them with personalized interactive digital experiences through Gamification, Augmented Reality, & Virtual Reality
- Monetize them through sponsor activation and commerce.
About Jamaica Tallawahs:
The Jamaica Tallawahs are the two-time champions of the Caribbean Premier League (CPL). The CPL is a franchise-based professional cricket league played across the Caribbean.
For more information on Fanisko visit https://www.tallawahs.com/.