Fan Advertising and Audience Segmentation

Fan oriented branding and sports and recreation advertising is a very interesting field. It’s something that is developing new facets in the new world of digital advertising and new technologies like responsive design for mobile. 

In this kind of marketing, you’re talking about appealing to people’s interest in sports teams and other similar brands.

We can help – at Fanisko, we’ve developed specific advertising and development services that work on a particular knowledge about how sports advertising and digital branding works. This is something that we’ve thought about quite a bit, as we put together solutions for our clients that match the realities of today’s business world. 

A Core Audience

Unlike a lot of broader digital marketing campaigns, fan-based advertising speaks specifically to a particular audience.

It takes a subset of the population with a specific interest and makes a deep connection. So it’s different than just trying to attract a general audience.

That’s where audience segmentation comes into play. The best campaigns in this type of advertising work when they identify that audience and segment the marketing accordingly. The precision in identifying the fan base is a solid foundation for the actual marketing efforts. It’s almost impossible to overstate the importance of this. Think about the visceral reaction that somebody has when they see their favorite team’s logo on something! That’s the idea that we work from in developing specialized plans for fan base building and sports branding operations. 

Augmented Reality and Gamification

After you’ve done your audience segmentation, you still have to build the user experience.

In our opinion, this is something that a lot of companies really don’t put enough effort into.

We often talk about the power of gamification to improve advertising and customer engagement, and that’s even more important in this special type of campaign. To the extent that you can visualize your efforts, you get really impressive outcomes. In some ways, gamification was “made for” fan advertising!

There’s also the use of augmented reality to improve interfaces. People think about this as Robocop with a digital map over his field of vision but that’s not all that AR represents.

Our use of AR in marketing is a cutting-edge example of how to bring the fruits of modern technology to a specific kind of outreach use application. And it’s something that works. 
Look for more on our web site and get connected to get this branding power for yourself. We are excited about these technologies, and we think that you will be, too.

Maximizing Fan Interactions: 3 Reasons Your Sports Team Needs an Online Presence

Did you realize that Americans spend over $56 billion on sporting events each year? For the owners and managers of sports teams, finding a way to maximize profits and fan engagement levels is important. Using traditional forms of advertising like print ads or billboards for your sports team will only take you so far. Reaching a wider audience with your brand message is only possible if you embrace the power of technology.

Having an app that uses gamification to engage with fans is crucial for modern sports teams. Once you have your new app developed and ready for launch, you need to unleash a full-frontal assault and advertise this product online. With the help of an online presence, you can increase the number of fans your team has and the amount of money being spent on your merchandise. Here are some reasons why having an online presence is important for your sports team.

1. An Online Presence Helps You Earn Extra Money For the Team

Visit any popular sports team’s website and you are sure to find an online store packed with branded merchandise. Most larger sports teams sell tons of merchandise each year. Driving traffic to your team’s website will require the use of some marketing savvy and hard work. The longer you invest in marketing campaigns designed to attract new fans, the higher your online store sales will ultimately get.

Using live sporting events to drive social engagement is also imperative when trying to sell more merchandise online. Hosting online contests that require participants to attend a live game is a wise move. By doing this, you can sell out your team’s stadium while driving traffic to your online store. Allowing marketing professionals to setup and implement these types of events can help you save time and money.

2. Create a Better Connection With Existing Fans

When trying to create an online presence for your sports team, be sure to keep your diehard fans in mind. You need to make sure that each digital platform you have the sports team on is optimized for fan engagement. Having a section on your website where fans can leave feedback about the team and the online presence it has is smart.

Looking at this feedback from time to time can help you figure out where changes need to be made. For instance, If you receive multiple requests from fans regarding the construction of a new app, you need to take action. Giving your fans exactly what they want will keep them loyal to your brand.

3. Put Your Teams on the Radar of Large Corporations

Landing large corporate sponsorships is something most sports team owners/managers work hard to do. If you are having trouble getting these sponsorships, take a good look at your team’s online presence. Investing in a website, app and social media marketing will allow you to get the right kind of attention from large corporations.

Start Engaging With Your Fans Today!

The first step in creating an online presence is reaching out for professional help. If you need help with your fan engagement or app development, contact Fanisko right now.

Benefits for Using Augmented Reality in Sports and Events for Athletes and Fans

When it comes to IT and technology trends, there is no question that augmented reality is something everyone is talking about. While AR may still be in its early stages, there is no question it is here to stay.

When it comes to IT and technology trends, there is no question that augmented reality is something everyone is talking about. While AR may still be in its early stages, there is no question it is here to stay. This technology is helping to transform the entire consumer experience and present an array of new opportunities for businesses. When used to its full potential, augmented reality in the sports industry helps to bring positive and vital changes to audiences and fans, marketing departments, and more.

The Use of AR in the Realm of Professional Sports

You have likely heard of both AR and VR. These futuristic technologies are here to stay and, like any other useful invention, can have a positive impact on user’s lives. When discussing AR and its use in the sports industry, you can see how gradually and naturally it has been entering into the routines of various sports figures and competitions. When used to its full potential, augmented reality can improve an athlete’s skills, reduce the risks of injuries and failures, and enhance the fan’s viewing experience.

The Use of AR During Tournaments

It is possible to apply augmented reality to various sports competitions to help secure a fair game. You can already see how this works thanks to the Hawk-Eye system, which has been used for several years. This technology offers a 3D representation of a ball’s trajectory and is used in an array of sports, including volleyball, association football, Rugby Union, hurling, badminton, Gaelic football, tennis, and cricked. 

While the 2020 Olympic Games in Tokyo have been postponed due to the COVID-19 pandemic, it is predicted that when this is rescheduled, even more, AR elements will be used. Streaming events online and watching sports on television will be more realistic thanks to the use of this technology.

The most important benefit of watching on TV or online is that you get more detailed information about what is going on. For example, if you have seats that are far from the field, it can be hard to see everyone and make out what is going on. However, with a marker-based AR app or smart glasses, these issues are eliminated.

AR and Practice

Sports teams, trainers, and athletes are always searching for effective ways to get better results and ensure they win. The use of new technologies is a significant bonus for any professional athlete who wants to improve their techniques.

AR is predicted to become a beneficial tool that will provide real-time data about each jump, throw, push, run distance, and hit. With this information, everyone involved in the training process will be able to correct their actions, make the right decisions, and change the techniques, if needed.

Are You Ready to Implement AR in Your Sports Activities?

As you can see, there is an array of benefits offered by using AR for sports events. Athletes, trainers, and fans will soon see these benefits firsthand.