How Gamification Is Changing Sports

Gamification is one of the most common terms used in sports marketing today. But what exactly is gamification? Gamification refers to the process of adding game-like qualities to an activity, such as sports. The idea is by making an activity like sports more engaging and entertaining, people will be more likely to participate. Gamification in sports can motivate individuals into staying more active within sports communities and creating more engagement with sports content by consumers.

However, gamification doesn’t just offer advantages to sports marketing. In many ways, gamification is starting to change how we think of sports entirely, and what sports will look like in the future. This is particularly true as younger individuals become more and more tied to a digitized and connected world. Here are three ways in which gamification is changing the landscape of sports entertainment as we know it.

Gamification Attracts Younger Fans To Sports

One of the most important developments that gamification has led to for sports is increasing the engagement of younger individuals. Today, children and teenagers are growing up in a post-digitalized world, where instant access to media and fast-paced entertainment is the norm. For these audiences, traditional sports matches can be viewed as long and boring, leading to less youth engagement. Gamification of sports helps to increase engagement among younger audiences by helping to make sports more accessible and desirable for the fast-paced reality that children and teenagers are living in today. 

By adopting sports into mediums such as computer games, younger individuals are able to access the excitement of sports in a condensed and more action-oriented way, leading to greater interest when watching or playing physical sports. Additionally, by adding game elements to the practice of sports, younger participants are able to identify familiar and fun elements within sports and are more likely to participate.

Gamification Helps To Improve Performance

In addition to helping improve engagement and participation among younger sports fans, gamification can also help to encourage athletes and sports participants to push themselves more and more, improving performance. Wearables such as FitBit watches and fitness trackers measure activity and performance and allow athletes to view their improvements in real-time, providing fantastic motivators to continue practicing and improving. Additionally, the inclusion of social elements such as a leaderboard with friends offers further incentive to continue practicing and has allowed the development of more social communities within sports.

Gamification Makes Sports More Global

Finally, the gamification and digitization of sports is helping to make sports competitions more global, allowing athletes from around the world to compete with each other and drawing in more international audiences. Technological connectivity ignores the physical distances and geography that have always hindered international sports traditionally. Different digital sports platforms allow individual athletes such as cyclists to use exercise machines and connective technology to race and compete with each other from opposite sides of the globe. By allowing for greater global connection and engagement, the gamification of sports is allowing the field to grow and expand both participants and audiences around the world.

Four Big Tips For Your UI/UX

What’s in a user interface?

If you’ve never asked yourself this question, now is the time.

Companies that are creating mobile apps, web apps or anything else digital will have to really think about how to reach end users, with systems that are designed well and improved as far as optimal user interface and user experience.

In other words, UI/UX is not a buzzword for no reason. It’s really incredibly important and that’s why a lot of people are talking about it right now.

Here are four big tips for creating the best UI/UX for your company resources.

Tidy Controls

Having an intuitive user interface means having the controls where they need to be on a page or screen. Think about how to create the right icons and source the right elements to have controls that users find it easy to take advantage of in a particular scenario. They want good service! Think of it that way, and design accordingly.

Easy Access

One of the biggest problems with a bad user interface is obstacles to easy access, from an introductory screen to features and content.

If people have to do multiple password resets and multifactor authentication doesn’t work right, many of them are going to be turned away. On the other hand, when they have a convenient way to work with app security, that’s a feather in your cap!

Layout

This goes along with the intuitive interface controls mentioned above, but layout is incredibly important. What the user sees is going to frame what they do. So they need to see something that they understand and like. They have to feel at home. How do you figure this out? A/B testing and beta can help.

Support

Having adequate support for an application or interface gives people a much-needed out when they encounter serious problems. Maybe only a few percent of users will encounter these problems, but if they do, they need to know they have a solution on hand.

We are the premiere web app and mobile app dev helpers in this part of the field. We understand the task of engaging fans, reaching audiences and ramping up numbers with UI/UX that works! If you feel you are behind the 8-ball when it comes to design or implementation, get help from a firm that understands the nature of this kind of work. It’s second-nature to us! And we are here to help you to build campaigns that vault your company toward success.

Digital Fan Engagement After COVID-19: Three Takeaways

The COVID-19 pandemic hasn’t been easy on anyone, least of all on sports fans and content providers. For many fans, watching sports is a way to unwind and get away from the stresses of everyday life. Unfortunately, most sports organizers were unequipped to deal with the obstacles presented by a pandemic, which led to cancellations and many fans being forced to find alternative ways to fulfill their desire for sports-related content. 

This was true not just of sports fans, but fans of all stripes. During the pandemic, most entertainment and media engagement transitioned from physical events to a more digital-oriented landscape. Although more sports events are finally happening again, the pandemic is far from over, and there is no doubt that it will take more time before consumers revert back from their digital habits after living through a year and a half of lockdown — if ever. For companies who want to increase fan engagement in 2021 and onwards, here are three vital considerations to top your checklist.

Prioritize Data Capture

If there was any lesson to be learned in the 21st century about fan engagement even before the pandemic, it was that data is king. However, the lifestyle changes forced by the pandemic have made data capture an even more vital component to any digital fan engagement strategy. As with any attempt to engage with people, advertisers have to know their audience. 

While physical advertisements can be placed in specific locations where visitors tend to have similar specific interests or otherwise have something in common, on the web, it is far more difficult to tune your advertisements towards an audience. Unless you concentrate on sophisticated data capture and analysis, this can seem like an insurmountable obstacle. However, companies like us here at Fanisko make this easy by providing advertising companies with the tools and analytical services required to efficiently capture and use consumer data.

Catch Trends Early

Another prime lesson of the COVID-19 pandemic was the significance of social media and digital connection in people’s lives, which became particularly apparent once physical social interaction became more difficult. Social media use skyrocketed during the pandemic, and platforms such as TikTok increased in users and online media presence at an astounding rate. 

Companies that caught on to this trend early on were able to capitalize extremely well on a platform with a huge user base, without having to compete with every other advertiser. Social media platforms that make it easier to engage with content and other people have taken new importance in the post-pandemic world, and sports companies should take care to stay informed on the newest trends in order to most effectively engage fans. 

Bridge the Digital Divide

One of the most critical issues that most sports and advertising companies had to face at the start of the pandemic was the lack of preparation and infrastructure to transition to a completely digital media platform. Not only did this result in lost engagement during the early days of the pandemic, but it also reveals an endemic issue in the sports industry at failing to keep up with modern advances. 

More people than ever are engaging with digital content, and different generations engage with different types of digital content. Understanding what your target audience is using and transitioning to a model of engagement that can easily reach people digitally is crucial for success in 2021 and beyond. To learn more about how we can help you build your brand, please contact us today.

How to Improve Fan Engagement During Sporting Event Micro-Moments

When a major sporting event occurs, major brands are looking for effective ways to capitalize on them. Unfortunately, there are far too many that are overlooking the potential of micro-moments. By taking advantage of these micro-moments, it is possible to enhance the fan experience and to monetize fan engagement. 

Keep reading to learn more about micro-moments and how you can use them to increase fan engagement during any sporting event. 

Micro-Moments and Fan Engagement

In sporting events, having a single screen is no longer enough. Most fans are turning to a second screen, which presents multiple micro-moments for brands throughout the course of any major sporting event. Today, the preferred second screen for fans is their smartphone. 

Most sports enthusiasts will turn to social media to share their thoughts or see what others have to say about the “big game.” This is an opportunity for big brands to engage in a new way

Marketing These Micro-Moments on a Fan’s Second Screen

While building fan engagement and improving the overall fan experience is essential to any effort made on a second screen, micro-moments also provide the opportunity to create a new sense of brand awareness. By taking advantage of this second screen, a company can engage all new consumers and fans with smart platforms that encourage those interested in speaking up or taking action. 

For example, consider the benefit of promoting your startup company to fans within a certain distance to the Super Bowl or World Series. Fans who are logging into their second screen and starting to engage with these events are already interested in what you offer and ready to jump into new brands that offer unique and exciting products. 

Unique Deals and Quality Pricing 

When you support micro-moments, it will provide stadiums, clubs, and sports brands with the opportunity to capitalize on an audience that is already primed to buy. This is done by offering special offers exclusive to the specific event or time and dynamic pricing offers. 

The Benefit of Second-Screen Marketing 

With second-screen marketing and taking advantage of micro-moments, you have a crucial bridge between stadiums, clubs, national teams, sports brands, and the fans supporting them. When it comes to football fans themselves, when they are at a fever pitch (like during the Super Bowl or competitive matchup), these micro-moments are going to show themselves and give your brand the chance to take advantage of this fan engagement. 

As you can see, there are more opportunities than you may think when it comes to engaging fans. With micro-moments, you can engage fans and find new opportunities to sell whatever it is your brand offers. Now is the time to try this and see how it can work for you. In the long run, this will provide you with the desired results and ensure you get the engagement you are looking for, regardless of what sport you are thinking about marketing. 

Why Gamification Works

While the term gamification wasn’t uttered before 2002, the concept has been around and in use for much longer. Rewards have been used to foster customer loyalty for over a hundred years. We now know that good marketing content is not just about looking; it’s about experiencing. Using gamification allows you to connect, communicate and engage with fans. Let’s learn about the history of gamification, why, and how it works to your advantage.

History of Gamification

EdTech Magazine posits that the concept was in use in 1896 when marketers sold stamps to retailers who used them to reward customer loyalty. Fast forward to 1980, when Thomas Malone published a work introducing the idea that computer games provided learners intrinsic motivation to increase their intelligence. Companies really began to utilize the concept of loyalty rewards in the 1980s, finding unprecedented results.

Nick Pelling, British computer programmer and inventor, coined the term gamification in 2002. It became a mainstream concept when added to Gartner’s “Hype Cycle” list in 2011. Now you can see examples of gamification being used to change behavior in a multitude of contexts such as education, crowdsourcing, employee satisfaction, healthcare, and most importantly, marketing.

What is Gamification?

Gamification expert and author of “Actionable Gamification,” Yu-Kai Chou, defines the term as “the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities.” By making advertising fun, users are allowed to experience several of their natural human desires: learning, socializing, mastery, achievement, and status.

Why People Love Games

Dopamine is the neurochemical commonly associated with happiness, and it plays a vital role in human motivation. The chemical provides an addictive feel-good response that drives pursuance of more fun. Research has also indicated that dopamine response is increased when part of a game’s result is left up to chance. Dopamine also enhances memory encoding and recall, which is very useful when games are used in education and marketing.

How It Works For You

Interactive content is more successful than static content. More engagement means visitors are less likely to scroll past what they’re seeing. Gamification allows for interaction with the added benefit of motivation for the visitor to achieve status and rewards, which can be as simple as a sense of accomplishment. As visitors become motivated to complete tasks and achieve rewards, they become customers. The more time visitors spend interacting with your content, the more you learn about them, allowing for personalization.  Fanisko employs augmented reality, gamification, fan engagement analytics, and artificial intelligence to transform the way you connect with your fans. Know your audience, build connections, enhance your brand, drive sales and increase brand loyalty with Fanisko.