Has COVID Been Hard On Fans?

Look, if you’re really thinking about this question, the answer would have to be yes. It was immensely hard for some sports enthusiasts to deal with all of the interruptions, restrictions, limitations and shutdowns imposed on everything from peewee baseball to the NFL.

We also went through a lot of stages in this pandemic – those first weeks where everyone was panicked – then the intervening months where slowly, very slowly, some things started to loosen up. We got used to wearing masks everywhere, and we could go to the grocery store, but stadiums were still very limited in how many people they could accept. It was confusing, and a lot of people had to cancel plans, numerous times. There just wasn’t a lot of clarity at the beginning. We all had to muddle through somehow, as they say in that Christmas song. Eventually, 2020 came and went. Good riddance!

Electronic Sports

Here’s a silver lining, though. The major advances that the world has made in digital entertainment and recreation have been really profound, and that’s been front and center in the pandemic era. As soon as things started to shut down, we saw a lot of activity move toward digital sports utilities and platforms. Now we have really widespread forms of digital sports participation and fan platform activity, inspiring type of advances and initiatives that offer more to people who are homebound for whatever reason.

That really dovetails with what we do, because if you look back through the blog and other resources on the site, you’ll see that we’re very actively promoting building sports brands digitally and online. We also hold the principle of gamification, which is key to a lot of these digital innovations. Gamification, simply put, is the idea that by improving the interface and the user experience, you get more engagement and attention. The end user gets something, too – a more fun platform! So that’s a win-win and we always try to underscore the importance of gamification is everything we do.

So while COVID has been hard on the fan base, it’s also given us new opportunities to communicate in ways that require less resources. Instead of flying across the country and paying hundreds of dollars to sit in a seat, you have really vibrant multiscreen viewing and wagering and fantasy clubs and much more. Take a look at what we have done to contribute to this brave new world of esports and digital gaming. We’re excited about what’s here, and what’s coming in the future!

Tips to Improve Your Baseball Marketing Strategies

While there are some similarities, sports marketing is vastly different from business marketing. Rather than just focusing on increasing the sales of tickets, today’s sports marketing teams need to build and continually nurture their relationships with baseball fans by sending consistent communication. They must promote games and events, along with the players they represent.

The question is, how can you achieve all these things with a single plan? Quality marketers know what to do and how to use tools like social media to leverage their position.

As a marketing professional, social media is a tool you can’t ignore. Keep reading for some tips and information about leveraging social media to market baseball teams and events.

Take Advantage of the Power of Sponsors

Regardless of where they are located, all teams are going to have at least one sponsor, even if they are just local sponsors. As a baseball marketer, it is your job to use these sponsors to increase the visibility of the team. Take time to promote players and the sponsor’s products and find a way to link these things together. One of the best ways to do this is by tagging the sponsor’s social media accounts when making posts about the team, event, or player.

This is a strategy that will help both your team and the sponsors. Also, the more business you help your sponsors get, the happier they will be to continue the partnership in the future.

Share “Behind the Scenes” Video

There is much more to a baseball team than just playing the game. Rather than just sharing videos and photos of the event, allow supporters and fans to get a “behind the scenes” glimpse at what is going on. You should also try to share pictures of warmups and practices.

Give everyone a glimpse of your players as the people they really are and let the fans get to know who they are beyond the uniform. The big-league teams do this all the time, and the response has been a huge amount of interaction and support.

Use Branded Hashtags

Hashtags can help you get your message out to the masses, across several different channels and platforms. Major league teams can use this to their benefit. They will create branded hashtags and then encourage fans to tag their personal photos using this. This is a great way to build an entire online community between the team and fans.

Share Highlights of the Game

When you market baseball, it doesn’t mean you are only promoting the team. It also means that you are sharing this experience with anyone who cannot be there in person. Take time to share highlights on social media so everyone can feel like they are part of the action.

There are more than a few tips that will help you get it right and create an effective campaign when it comes to baseball marketing. Keep the tips and information here in mind to achieve the best possible results with your baseball marketing efforts. Being informed is the best way to achieve success.

Fanisko Tech Mahindra Partnership Announcement

We are delighted to announce our new partnership with Tech Mahindra, a global leader of digital transformation, consulting and business reengineering services. Tech Mahindra, through their Sportstech vertical, is bringing their wealth of expertise to help sports teams and leagues address their digital transformation needs.

Sathish Chittibabu, Co-founder & CEO 

We are delighted to announce our new partnership with Tech Mahindra, a global leader of  digital transformation, consulting and business reengineering services. Tech Mahindra, through their Sportstech vertical, is bringing their wealth of expertise to help sports teams and leagues address their digital transformation needs. 

This partnership will make Fanisko and Tech Mahindra leverage each other’s strengths to enhance fan engagement and revolutionize the live viewing experience for fans and extend it beyond the live event to build a tribe of loyal fans for the sports teams and leagues. In addition, it will help create interesting use cases and present innovative business models of monetization for sports organizations across the world. 

Fanisko is an emerging leader in the digital fan engagement space helping sports organizations increase and enhance their digital assets and devise strategies to add new revenue channels through sponsor activations and commerce. Engaging fans goes beyond the live sporting event.  We have helped professional sports teams to create their own digital fan engagement platform and reduce dependency on rented platforms (Social Media) to create meaningful fan experiences. 

Fanisko offers high end fan experiences through Gamification, Augmented Reality (AR), personalization, loyalty rewards to help sports organizations engage and retain fans on their own platform. Our platform also enables these sports organizations with Social AR capabilities to provide immersive experiences to fans on Facebook, Instagram, Snapchat, Tiktok so fans can create their own personalized experiences and connect with them. In fact, Fanisko has engaged tens of thousands of fans for more than 7M engagements and 17,000+ hours. Fanisko’s expertise has increased engagement times by 40% and organic new follower growth by 20%.

Sports organizations and their associated sponsor brands have a big challenge in engaging fans digitally due to fan-less stadiums. This will be a challenge even when fans are allowed back into the stadiums since nobody knows what the new normal is going to be. These organizations will have to be smart and start strategizing on how to identify high value fans and convert them into consumers. Fan Engagement needs to be executed as a holistic 365 days strategy to make revenue through digital sponsor activations a viable channel.

Fans are demanding personalized interactive experiences from sports organizations and to drive engagement and loyalty, sports properties will have to think digital as one of their top priorities. Brands are also demanding measurable ROI and relying on traditional methods of sponsorships such as billboard displays and logo slapping in jerseys have become things of the past.

Together with Tech Mahindra, we will be able to go to the market faster and develop joint IP around some of the cool front end activations that the fans can experience. Tech Mahindra’s association with several leading global sports properties and brands will also help us to power these organizations with our cutting edge technology. This partnership will enable both the companies to reach the sports organizations, sponsor brands and fans faster and show a rapid increase in revenues and growth.

Manish Upadhyay, Head – Global Business Development, Sports Vertical, Tech Mahindra, said, “We are currently working with Fanisko to build a sports ecosystem through various use cases, which can help us to identify, engage and monetise from a wider fan base. This involves co-creating various digital assets based on our core strength in 5G, analytics and digital. Our vision is to provide hyper personalised and augmented experience to global sports fans and drive brand activations, that can help sports properties to transform into digital properties and monetise on new revenue streams.”

For more information, visit us at https://fanisko.com or email us at info@fanisko.com


Reference: https://www.techmahindra.com/en-in/techmahindra-and-fanisko-partner-to-revolutionize-match-viewing-experience-for-sports-fan/

Know Your Fans with AI

Every business wants a way to really accurately measure customer engagement. This kind of business intelligence is worth its weight in gold as you try to chart a course for a business. We make it our business to help support yours! If you have sports branding or similar campaigns in mind, take a moment to check out how we can outfit your firm with what it needs to succeed.

You might not know it, but there are powerful types of tools out there for this type of project. Our AI visual dashboard design helps to pinpoint fan behavior, and helps business leaders to see how their branding campaigns are being received out there in the Internet universe. That’s helpful to a very great extent in planning for the future.

Our Visual Dashboard Approach

With our visual dashboard design, it’s easy to see how the numbers of activations and active users translate into real engagement on the platform.

You want to know which of your projects are generating the most interest, and how people are using your services.

When you get all of this information in easily digestible charts and graphs, you’re able to make decisions on the fly and put together longer-term reports to help people make decisions together.

AR and Gamification

Because we offer augmented reality and gamification tools for your audiences, we know how important visual processing is. That knowledge base goes into how we design these systems for business use. It also goes into our customer service model as we anticipate some of the biggest pain points our customers will have in achieving what they want to achieve in branding and visibility, as well as engagement and conversion.

Additional Tracking

In addition to looking at your number of active users, which is a benchmark of your business’s engagement health, you can also look at individual challenges. You can see when challenges are undertaken, and when they are completed. You can see which are the most popular with your users.

Analyzing fan audiences is one of the best ways to move your business forward over time, and we have the support resources that you need to build your business plans on solid ground. Take a look at the website for more on how we serve businesses embarking on fan branding campaigns and the audiences that rely on them for infotainment and digital venues. You’ll see the principles of our design on display, and get a first-hand view of how all of this works. Contact us with any questions!

Not Just a Gimmick

When people tend to think of gamification and augmented reality, they tend to think about it in one of two ways.

One big section of people will see those words and just say “what the heck are those? I don’t know anything about that.”

Some of the more tech-savvy people will look at the words and say “oh yeah, that’s just some kind of dressing up for websites and mobile apps, where you add a couple of cute pictures and icons to try to draw people in…”

The Real AR Trend

We think about it in a very different way. At Fanisko, where we help companies to engage a fan base, we know that there’s a whole other dimension to AR and gamification that is really effective, that isn’t just a gimmick or a type of little distraction. In fact, we would argue that the reaction to some of these visual designs is pretty reactionary and comes from a place of 20th-century nostalgia.

To put it another way, suppose your dad came down to breakfast and saw that your phone sported a picture of you with your favorite team’s logo on your cheek, and confetti raining down from the digital sky.

You’re likely to get some kind of snort or humbug, because it kind of offends his sensibilities in contrasting the digital world with the physical world that the last generations grew up with every day.

But we’re in a new world now, and a lot of these new technologies are very effective when you use them correctly. We explain to our customers how audience segmentation and AR implementations work. Then they understand that although some Luddites might not be attracted to this type of platform, a new emerging generation really does want to engage through these types of interfaces.

In a very simple key way, it is all about the interface. We explain this to clients in depth as we put together custom projects. It’s all in how people interface with technology. When your company spends more time thinking about this and building a customized plan, you see results. You see improvements in conversion and profit. You see influencers who are more enthusiastic about your company and its products and services. Take a look at the website to understand more about how this type of campaign optimization works. You can learn about digital sponsorship activation, peruse case studies, and check out our informational blog to stay informed about how modern marketing works – because it does!