Harnessing The Power Of Augmented Reality As A Sales And Marketing Tool

For any brand to become and remain successful, the marketing strategy needs to embrace technology. Smartphones, social platforms, as well as the internet, have thrust consumers into a new world when it comes to how information is received. Brands now not only can continuously keep themselves in front of their target audience through the use of these technological advances, but they can also engage with the consumer. 

For any brand to become and remain successful, the marketing strategy needs to embrace technology. Smartphones, social platforms, as well as the internet, have thrust consumers into a new world when it comes to how information is received. Brands now not only can continuously keep themselves in front of their target audience through the use of these technological advances, but they can also engage with the consumer. 

Mobile Devices Open Opportunities

In order to remain competitive in today’s modern world, mere web presence is not enough. Brands must harness the power of technology to build their empire. Mobile use has emerged as one of the most significant types of media through which brands can interact with their target audiences. 

Augmented Reality And Brand Connection

Consumers are making purchasing decisions on their mobile devices, which has led to an emerging trend with sales and marketing strategies called Augmented Reality (AR). AR allows brands to provide unique experiences to their customers with the convenience of tapping into their mobile devices. This ability affords brands a powerful tool when it comes to driving sales and enhancing brand value. 

Purchasing Power of Augmented Reality

AR has completely altered how consumers make purchases, offering the potential for businesses to add a digital component to their physical locations, products, and services. Customers are now capable of pulling up an AR experience tailored either to providing product information or other forms of supplemental brand experience. 

A More Interactive Consumer Experience

In this type of application, AR can reach into an endless number of industries and markets where customer service is key. For instance, in fan-based industries that sell tickets to events, AR can allow consumers to view a 3D display of the stadium or event space to visualize their potential view from specific seats before purchasing the tickets. 

Changing The Marketing Landscape

These types of connections that AR has brought to the market has forever changed the landscape of how brands engage with consumers, and how consumers will expect to receive information about the products and services they purchase. Not only does AR provide companies with more significant methods of delivering exceptional services, but it also encourages consumer participation. 

Fanisko is the leading augmented reality branding force behind the success of fan-based franchises that have harnessed the power of this advanced technological sales and marketing tool. Through a wide range of creative AR applications and uses, Fanisko can provide brands with the ultimate in digital marketing platforms. 

Augmented reality is becoming the driving force behind successful marketing and sales campaigns. By integrating AR into a brand’s strategy, forward-reaching businesses will be able to continually upgrade the experiences they offer their customers, increasing opportunities for future profit from sales.

How to Use Gamification to Engage Modern Sports Fans

Regardless of what types of sports organization you run, finding ways to increase revenue and fan engagement is crucial. Using modern tools and trends to reach a broader audience is also crucial in today’s market. Are you trying to provide your fans with interactive and entertaining digital experiences? If so, the team at Fanisko is here to help. 

On average, Americans spend approximately $100 billion a year on sports. Modern sports fans love feeling like they are getting inside access to their favorite team. Regardless of what types of sports organization you run, finding ways to increase revenue and fan engagement is crucial. Using modern tools and trends to reach a broader audience is also crucial in today’s market.

One of the main things sports teams should do to drive engagement is to use technology and the power of gamification. Are you looking for ways to use gamification to reach modern sports fans? If so, check out the helpful tips below. 

Use Gamification as a Way to Connect With Fans

A major part of a successful gamification marketing strategy is making your brand more social. You want to provide fans with an environment that is both fun and light-hearted. Leveraging a platform that allows the sports teams to interact and engage with their fans wherever they are and whatever they use off-season and in-season is the need of the hour. 

Gamification can be offered via multiple platforms for e.g., chatbots on social media, chatbots on websites, and on a team’s mobile app, etc., to create a seamless engagement and interaction with the fans throughout the year.

Instant games can be made available on websites and mobile apps. Engagement in social media alone will not drive a successful monetization strategy. Sports teams will have to look at providing a comprehensive digital fan engagement platform.

Before hiring a technology company to help with this phase of your gamification marketing process, take time to look at their portfolio. Ideally, you want to work with a platform provider who has experience in the sports industry offering turnkey solutions.

Participation Rewards are Popular With Sports Fans

Most loyal fans love being recognized by their favorite sports teams. This is why offering rewards or participation points to your fanbase is a great idea. These points should be rewarded whenever a fan attends a live game, buys branded merchandise or goes out of their way to show their undying loyalty to your team. 

Allowing fans to unlock various rewards digitally is a great way to keep them engaged and interested in what your sports team is doing. Allowing fans to buy merchandise or get special passes with their hard-earned points is a great way to take this gamification idea up a notch.

Host Digital Contests

In the past few years, digital gamification has become wildly popular. Creating a platform that allows fans to compete with each other on social media, website or mobile app is a wise move. If your team hosts these contests, you can give away merchandise, tickets or sponsor concessions to the winners. This strategy helps you reinforce your brand and increase revenue, which is always a good thing. 

Ready to Take Gamification to the Next Level?

Are you trying to provide your fans with interactive and entertaining digital experiences? If so, the team at Fanisko is here to help. 

GenZ and Millennial Sports Fans Are Changing the Game of Sports

Millennials and GenZ’ers are already the majority of the population and only by addressing their needs and viewing preferences will the sports industry be able to maximize its profits and fan retention capabilities. Times, they are changing.

 

Time does seem to pass faster now that we are in the digital age, doesn’t it? It’s still a bit hard to come to grips with the fact that the 90’s started almost 30 years ago. Yet, those born in 2000 are turning eighteen this year. These ‘kids’ are the so-called Generation Z (born between 1995 and 2015) and are taking the world of sports by storm.  

This change was already in the making of the millennial generation, but unlike their successors, millennials are more of a transition breed, born and raised predominantly in the pre-internet era. Nevertheless, statistics show that by 2020, 40% of consumers and a third of all US citizens will be, in fact, part of GenZ. That’s less than two years away.

And for the great amount of influence this generation will have in the immediate future, many marketers don’t seem to give it too much consideration. This is probably because they’re still trying to figure out millennials to even consider taking on the younger generation.

The Change Is Already Happening

Kids or not, many are already active members of society, either going to college or being part of the workforce. Jonah Stillman, an 18-year-old keynote speaker, author, and generation expert at GenZGuru, is for all intents and purposes the voice of his peers. In September 2017, he was hired by the Minnesota Vikings to conduct research and predict trends based on the viewing habits of his fellow GenZ’ers.

In an interview with the New York Post, Stillman said that “we may not be your core consumers right now, but five or 10 or 15 years down the line, we are going to be your avid spenders, your avid fans, and the time to get on our radar is now.” He also went on to say that “A GenZ’er will watch on the TV for 10 seconds, look at their phone for the next two minutes, then back at their laptop screen, then the next 20 minutes they’re back on the TV screen.”

In other words, sports content will be highly fragmented and will appear on a multitude of digital channels, other than TV. In fact, the more of these viewing options there are, the more TV will lose its central focus, tying everything together. This trend is already beginning to happen and will only accelerate as time goes on.

Such a development presents ample opportunities for sports teams and leagues to engage with their fans in more meaningful ways. Yet, this diversity in terms of both content and viewing channels can quickly become too complex, being hard to follow, predict, and monetize.

Certain platforms such as Fanisko Engage can offer the benefits of both content diversity and the convenience of having that content on the same app. Fans will be able to watch all trending topics about their team without having to change between TV, Twitter, YouTube, Instagram, Snapchat, and Facebook to get it. Highlights, behind-the-scenes moments, games, VR/AR simulations, and other such customizable content will be easily accessible on a single platform.

Millennials and GenZ’ers are already the majority of the population and only by addressing their needs and viewing preferences will the sports industry be able to maximize its profits and fan retention capabilities. Times, they are changing.

Fan Engagement 101: The Best Platform for Diehard Sports Fans

Sports marketing and fan engagement have changed a lot over the past years. It wasn’t so long ago when broadcast TV held a monopoly over sports content and fan engagement, but things are now starting to change. Today’s sports fans are increasingly turning to social media and other forms of digital innovation for their daily dose of sports entertainment.

Sports marketing and fan engagement have changed a lot over the past years. It wasn’t so long ago when broadcast TV held a monopoly over sports content and fan engagement, but things are now starting to change. Today’s sports fans are increasingly turning to social media and other forms of digital innovation for their daily dose of sports entertainment.

The multichannel world, offers a great deal in terms of opportunity and diversity. Yet, for all they have to offer, social platforms can become convoluted and somewhat hard to manage. Each of them specialize in only a few types of content, be it short clips, highlights, behind-the-scenes moments, and other such bite-size content.

Knowing how and when to post, what the fans are interested in, or what content should a team be focusing on is hard and needs a great deal of trial and -error before coming close to a good ROI.

Pleasing a fan in this day and age isn’t hard. Because of the almost overwhelming amount of content on the internet, they are very likely to be satisfied with whatever they discover on various social platforms. Some sports teams have developed their own apps in an attempt at funneling in their fanbase. But even if fans keep themselves up-to-date on their team’s progress and upcoming events, they do it almost anywhere else than on the team’s own app.

With the goal of helping advertisers target and engage the right audience, Fanisko’s developers have designed a one-stop fan engagement platform designed to increase mobile fan retention and digital engagement, as well as drive revenue opportunities. Being a mobile-oriented platform, Fanisko Engage is aimed at targeting millennials by combining several marketing strategies into one.

Experience Management

In order for the platform to be an appealing option for fans, it has to deliver on three key components: convenience, diversity, and versatility. Fanisko Engage does this by allowing itself to be personalized by both the team and the user. Fans have the option to filter, save, and favorite content based on their own preference.

Interactive content such as predictive gaming, motion sensor gaming, and Augmented Reality (AR) Gaming are just a few examples that are sure to keep fans entertained. The platform can also be personalized from the team’s perspective, showcasing its colors, logo, and font.

Content Management

Content is also easy to manage, allowing you to customize visibility based on geography for a targeted reach. The platform is also able to choose and present all trending content found on the internet. Polls and surveys can also be used so as to drive engagement and get the answers you were looking for.

Analytics

Equally as important is to understand the fan’s wants and needs, when they’re most active, what their interests are and what trends may be presenting themselves in the near future. All of these can be seen and analyzed with Fanisko’s analytic capabilities. Metrics will be provided to measure subscriptions, clicks, page views, activities, and performance. The advanced features can offer an insight into what works and why; allowing the user to generate the right kind of content.

Conclusion

Fanisko Engage offers some of the best-personalized content on the market. Logged in users provide targeted reach which will enable you to offer personalized advertising based on age, gender, likes, geography, and interests, and much more. Many sports teams have a tough time interacting and engaging their fans over the many social platforms, but with Fansiko everything happens under the same ‘roof’ and under your watchful eye.

Millennial Fan Engagement, Smartphones, and Social Media: What They Mean for Sports Content

The way people are interacting with sports leagues and teams has changed drastically over the past 25 years. If we look back at the 1990’s, most sports content were centered on broadcast TV, with people gathering around the living room or going to the game itself. Radio and newspapers also played a marginal role in fan engagement.

The way people are interacting with sports leagues and teams has changed drastically over the past 25 years. If we look back at the 1990’s, most sports content were centered on broadcast TV, with people gathering around the living room or going to the game itself. Radio and newspapers also played a marginal role in fan engagement.

Fast forward to the present day, sports content is now spread over several digital outlets. Fans can now watch full games on demand or opt for smaller, bite-size content. Twitter, for instance is broadcasting college sports around the clock, Amazon is streaming Thursday Night Football, and as of last year, the NFL, the MLS, UEFA, the World Surf League (WSL), CrossFit, and MLB have all signed a contract with Facebook, featuring all sorts of highlights, game recaps, and other similar content.

A Major Shift in Sponsorship Trends

This change from TV to digital is not negligible either. As traditional media platforms are seeing a steady decrease in revenue growth, sports sponsorship is at an all-time high. As compared to 2017, this year has seen a 4.3% increase in global sponsorship revenue, adding up to a total of $65.8 billion; $24.2 billion of which being in the US. Sports sponsorship accounts for a whopping 70%.

One other interesting development here is the increased sponsor desire for an early exit from at least one of their sponsorships. Over 58% of sponsors find themselves in this category. One explanation may be the rightsholders’ unwillingness or inability to change with the times. When asked about their priorities, sponsors placed the presence on social and mobile media, as their second most important criterion after category exclusivity. By comparison to only last year, social and mobile jumped from the sixth to the second place in sponsor-desired priority order.

The Pros and Cons

For the most tech-savvy fans, namely millennials, this steady transition from TV to digital is more than welcome. Instead of queuing behind hundreds of other fans in the hopes of getting an autograph, they now prefer to go on Twitter and engage with their favorite players digitally. With a single push of a button, teams and players can now go live from the locker room, gym, or from home and interact with their fans.

And this is just the tip of the iceberg. Other trends such as VR and AR technologies can ‘place’ any fan right in the middle of the stadium, or allow them to watch the game from multiple angles while having access to on-demand instant replays. Convenience, versatility, and diversity are what millennials, smartphones, and social media bring to sports content.

For the sports teams themselves, this trend can be seen as a double-edged sword. On one hand, this diversity and room for experimentation will allow teams to be more on par with their competition and reach out to their fans in more meaningful and engaging ways. But on the other hand, however, the tangled web of social platforms, apps, and other technologies may be too much to handle.

Platforms such as Fanisko Engage can help sports teams by bringing all this bite-size content into a more easily manageable form. Instead of posting on all the different social apps in the hopes of engaging with as many fans as possible, teams can now use this one-size-fits-all platform and deliver to their fans the convenience and content diversity they so much desire.

Like all meaningful changes, sports content and fan engagement are now going through a transition period where those who catch on quickly will have the most to gain.

About Fanisko:

Fanisko (www.fanisko.com) offers a one-stop fan engagement platform, Fanisko|Engage, that helps sports and entertainment brands increase mobile fan retention, digital engagement and revenue opportunities. Today’s fans want more from their leagues and teams. We help leagues and teams embrace today’s “SmartFan” demand while maximizing fan potential for sponsors. Our mobile first, one-stop platform targeting millennials with a combination of unique content strategy, product offering including gaming, predictive and behavioral analytics and AR/VR technologies will target and engage the right audience.

So, if you are any sports association, league or a club planning to deliver an amazing mobile based fan engagement platform to build your fanbase, we would like to hear from you.