Four Big Tips For Your UI/UX

What’s in a user interface?

If you’ve never asked yourself this question, now is the time.

Companies that are creating mobile apps, web apps or anything else digital will have to really think about how to reach end users, with systems that are designed well and improved as far as optimal user interface and user experience.

In other words, UI/UX is not a buzzword for no reason. It’s really incredibly important and that’s why a lot of people are talking about it right now.

Here are four big tips for creating the best UI/UX for your company resources.

Tidy Controls

Having an intuitive user interface means having the controls where they need to be on a page or screen. Think about how to create the right icons and source the right elements to have controls that users find it easy to take advantage of in a particular scenario. They want good service! Think of it that way, and design accordingly.

Easy Access

One of the biggest problems with a bad user interface is obstacles to easy access, from an introductory screen to features and content.

If people have to do multiple password resets and multifactor authentication doesn’t work right, many of them are going to be turned away. On the other hand, when they have a convenient way to work with app security, that’s a feather in your cap!

Layout

This goes along with the intuitive interface controls mentioned above, but layout is incredibly important. What the user sees is going to frame what they do. So they need to see something that they understand and like. They have to feel at home. How do you figure this out? A/B testing and beta can help.

Support

Having adequate support for an application or interface gives people a much-needed out when they encounter serious problems. Maybe only a few percent of users will encounter these problems, but if they do, they need to know they have a solution on hand.

We are the premiere web app and mobile app dev helpers in this part of the field. We understand the task of engaging fans, reaching audiences and ramping up numbers with UI/UX that works! If you feel you are behind the 8-ball when it comes to design or implementation, get help from a firm that understands the nature of this kind of work. It’s second-nature to us! And we are here to help you to build campaigns that vault your company toward success.

Fanisko Gets Recognized As One of the Best Sports Companies in Illinois

Recently, the team at Best Startup published a list of the best startups and sports companies in Illinois. This list featured tons of great companies, but the mention we are most excited about is Fanisko. Our team works incredibly hard to help sports teams reach a wider audience. We were glad to see that this hard work is being noticed by so many people both in Illinois and around the world.

One of the main things we think we have to offer is an innovative approach to connecting with sports fans. It is this innovation that has helped up drive digital fan engagement for teams like the New Mexico Ice Wolves and the Jamaica Tallawahs. Find out more about Fanisko’s innovative approach to fan engagement by reading the information below.

We Build Great Apps For Our Clients

Modern sports teams are constantly looking for ways to engage with their fans. The average person finds out about their favorite teams by using either a mobile device or their desktop. If a sports team wants to expand its reach, then having a mobile app is crucial. At Fanisko, we understand how important a great mobile app is to our clients. This is why we bring both innovation and tons of experience to the app development process.

Our Agile approach to app development allows us to take on new projects and complete them in quickly. Once we are done constructing your app, our team will work with you to ensure that the adoption of this new app is simple. We provide training to members of your team and ongoing support. With our help, you can launch and manage a new app that your fans are sure to love.

Use Augmented Reality To Reach Your Audience

Over the past few years, augmented reality has burst onto the consumer technology scene. Popular apps like Pokemon Go and Snapchat filters use augmented reality to provide users with an immersive and fun experience. Do you want to bring this same technology to the fans of your sports team? If so, Fanisko is here to help.

With the power of augmented reality, you can provide exclusive content to your fans that is both branded and easy to engage with. Many teams are using face augmented reality in their marketing campaigns because of their popularity. This tool can be adjusted to feature your logo or other branding elements.

Let Us Bring Gamification To Your App

Fantasy sports leagues are extremely popular all over the world. These leagues allow people to show off their knowledge of their favorite sports and the best players on their favorite teams. Adding a gamification element to your app can make it wildly popular with lovers of fantasy sports. The fantasy play plugin we offer does not have to be supported by your league. We will also fully manage this aspect of your app, which makes your life much easier.

With the help of Fanisko, your sports team can expand its reach and pick up tons of new fans in the process.

Digital Fan Engagement After COVID-19: Three Takeaways

The COVID-19 pandemic hasn’t been easy on anyone, least of all on sports fans and content providers. For many fans, watching sports is a way to unwind and get away from the stresses of everyday life. Unfortunately, most sports organizers were unequipped to deal with the obstacles presented by a pandemic, which led to cancellations and many fans being forced to find alternative ways to fulfill their desire for sports-related content. 

This was true not just of sports fans, but fans of all stripes. During the pandemic, most entertainment and media engagement transitioned from physical events to a more digital-oriented landscape. Although more sports events are finally happening again, the pandemic is far from over, and there is no doubt that it will take more time before consumers revert back from their digital habits after living through a year and a half of lockdown — if ever. For companies who want to increase fan engagement in 2021 and onwards, here are three vital considerations to top your checklist.

Prioritize Data Capture

If there was any lesson to be learned in the 21st century about fan engagement even before the pandemic, it was that data is king. However, the lifestyle changes forced by the pandemic have made data capture an even more vital component to any digital fan engagement strategy. As with any attempt to engage with people, advertisers have to know their audience. 

While physical advertisements can be placed in specific locations where visitors tend to have similar specific interests or otherwise have something in common, on the web, it is far more difficult to tune your advertisements towards an audience. Unless you concentrate on sophisticated data capture and analysis, this can seem like an insurmountable obstacle. However, companies like us here at Fanisko make this easy by providing advertising companies with the tools and analytical services required to efficiently capture and use consumer data.

Catch Trends Early

Another prime lesson of the COVID-19 pandemic was the significance of social media and digital connection in people’s lives, which became particularly apparent once physical social interaction became more difficult. Social media use skyrocketed during the pandemic, and platforms such as TikTok increased in users and online media presence at an astounding rate. 

Companies that caught on to this trend early on were able to capitalize extremely well on a platform with a huge user base, without having to compete with every other advertiser. Social media platforms that make it easier to engage with content and other people have taken new importance in the post-pandemic world, and sports companies should take care to stay informed on the newest trends in order to most effectively engage fans. 

Bridge the Digital Divide

One of the most critical issues that most sports and advertising companies had to face at the start of the pandemic was the lack of preparation and infrastructure to transition to a completely digital media platform. Not only did this result in lost engagement during the early days of the pandemic, but it also reveals an endemic issue in the sports industry at failing to keep up with modern advances. 

More people than ever are engaging with digital content, and different generations engage with different types of digital content. Understanding what your target audience is using and transitioning to a model of engagement that can easily reach people digitally is crucial for success in 2021 and beyond. To learn more about how we can help you build your brand, please contact us today.

Has COVID Been Hard On Fans?

Look, if you’re really thinking about this question, the answer would have to be yes. It was immensely hard for some sports enthusiasts to deal with all of the interruptions, restrictions, limitations and shutdowns imposed on everything from peewee baseball to the NFL.

We also went through a lot of stages in this pandemic – those first weeks where everyone was panicked – then the intervening months where slowly, very slowly, some things started to loosen up. We got used to wearing masks everywhere, and we could go to the grocery store, but stadiums were still very limited in how many people they could accept. It was confusing, and a lot of people had to cancel plans, numerous times. There just wasn’t a lot of clarity at the beginning. We all had to muddle through somehow, as they say in that Christmas song. Eventually, 2020 came and went. Good riddance!

Electronic Sports

Here’s a silver lining, though. The major advances that the world has made in digital entertainment and recreation have been really profound, and that’s been front and center in the pandemic era. As soon as things started to shut down, we saw a lot of activity move toward digital sports utilities and platforms. Now we have really widespread forms of digital sports participation and fan platform activity, inspiring type of advances and initiatives that offer more to people who are homebound for whatever reason.

That really dovetails with what we do, because if you look back through the blog and other resources on the site, you’ll see that we’re very actively promoting building sports brands digitally and online. We also hold the principle of gamification, which is key to a lot of these digital innovations. Gamification, simply put, is the idea that by improving the interface and the user experience, you get more engagement and attention. The end user gets something, too – a more fun platform! So that’s a win-win and we always try to underscore the importance of gamification is everything we do.

So while COVID has been hard on the fan base, it’s also given us new opportunities to communicate in ways that require less resources. Instead of flying across the country and paying hundreds of dollars to sit in a seat, you have really vibrant multiscreen viewing and wagering and fantasy clubs and much more. Take a look at what we have done to contribute to this brave new world of esports and digital gaming. We’re excited about what’s here, and what’s coming in the future!

Tips to Improve Your Baseball Marketing Strategies

While there are some similarities, sports marketing is vastly different from business marketing. Rather than just focusing on increasing the sales of tickets, today’s sports marketing teams need to build and continually nurture their relationships with baseball fans by sending consistent communication. They must promote games and events, along with the players they represent.

The question is, how can you achieve all these things with a single plan? Quality marketers know what to do and how to use tools like social media to leverage their position.

As a marketing professional, social media is a tool you can’t ignore. Keep reading for some tips and information about leveraging social media to market baseball teams and events.

Take Advantage of the Power of Sponsors

Regardless of where they are located, all teams are going to have at least one sponsor, even if they are just local sponsors. As a baseball marketer, it is your job to use these sponsors to increase the visibility of the team. Take time to promote players and the sponsor’s products and find a way to link these things together. One of the best ways to do this is by tagging the sponsor’s social media accounts when making posts about the team, event, or player.

This is a strategy that will help both your team and the sponsors. Also, the more business you help your sponsors get, the happier they will be to continue the partnership in the future.

Share “Behind the Scenes” Video

There is much more to a baseball team than just playing the game. Rather than just sharing videos and photos of the event, allow supporters and fans to get a “behind the scenes” glimpse at what is going on. You should also try to share pictures of warmups and practices.

Give everyone a glimpse of your players as the people they really are and let the fans get to know who they are beyond the uniform. The big-league teams do this all the time, and the response has been a huge amount of interaction and support.

Use Branded Hashtags

Hashtags can help you get your message out to the masses, across several different channels and platforms. Major league teams can use this to their benefit. They will create branded hashtags and then encourage fans to tag their personal photos using this. This is a great way to build an entire online community between the team and fans.

Share Highlights of the Game

When you market baseball, it doesn’t mean you are only promoting the team. It also means that you are sharing this experience with anyone who cannot be there in person. Take time to share highlights on social media so everyone can feel like they are part of the action.

There are more than a few tips that will help you get it right and create an effective campaign when it comes to baseball marketing. Keep the tips and information here in mind to achieve the best possible results with your baseball marketing efforts. Being informed is the best way to achieve success.