Augmented Reality for Business: Key Pillars of Innovation

What do you think of when you think about augmented reality?

More than a few people just think about something like Robocop, where Arnold Schwarzenegger’s classic character is looking for bad guys through the lens of a cybernetic dashboard.

That’s a fun way to think about augmented reality, but it’s by no means the only way.

Augmented reality is evolving in the technology sector. Generally speaking, augmented reality means that you’re adding inputs and stimuli to what you naturally see and hear, in order to enhance your decision-making process. It’s now common in automotive technology and beyond, out in the wider business world, and in medicine and transportation – the list goes on. 

So what about AR in your work environment?

Here are some of the components of what we offer to help businesses benefit from augmented reality tools.

Responsive Business

Some of our augmented reality gear relies on the existing network of smartphones and mobile devices that are now so common in business process worlds. Whether it’s BYOD or a company-issued device, these AR tools work on the premise of responsive design, to bring data where it’s needed by porting it onto endpoint devices that are part of our daily lives.

Engagement and Insights

Other aspects of augmented reality are all about engagement. 

These tools are designed to attract user activity, for example, from your customer base, and translate it into valuable business intelligence. For example, you might have customer location data aggregated and tracked carefully, in order to show decision-makers the results on the dashboard. That’s augmented reality of a specific type that’s going to be adding value to your business processes, and it is worth looking into. 

The Promise of Gamification

This is a big word, with a very simple meaning.

Gamification in AR, and in technology as a whole, involves making technology use enjoyable in a fundamental sense. It means crafting a user experience that is easy and accessible, and building engagement that way. There are a number of ways to do this, for example, making user activity into a contest or competitive game, or adding incentives and prizes, or just simply making things more visual to attract the user’s attention.

Some experts talk about the “three cherries” rule in user experience design – the idea that by using classic gaming icons, you can transform a dry and unappetizing application into something that people want to get their hands on. That can be another part of the recipe for businesses that want to be on the vanguard of AR adoption. 
Want to know more? Check out our web site, or contact us for winning AR applications that will work for your company.

Maximizing Fan Interactions: 3 Reasons Your Sports Team Needs an Online Presence

Did you realize that Americans spend over $56 billion on sporting events each year? For the owners and managers of sports teams, finding a way to maximize profits and fan engagement levels is important. Using traditional forms of advertising like print ads or billboards for your sports team will only take you so far. Reaching a wider audience with your brand message is only possible if you embrace the power of technology.

Having an app that uses gamification to engage with fans is crucial for modern sports teams. Once you have your new app developed and ready for launch, you need to unleash a full-frontal assault and advertise this product online. With the help of an online presence, you can increase the number of fans your team has and the amount of money being spent on your merchandise. Here are some reasons why having an online presence is important for your sports team.

1. An Online Presence Helps You Earn Extra Money For the Team

Visit any popular sports team’s website and you are sure to find an online store packed with branded merchandise. Most larger sports teams sell tons of merchandise each year. Driving traffic to your team’s website will require the use of some marketing savvy and hard work. The longer you invest in marketing campaigns designed to attract new fans, the higher your online store sales will ultimately get.

Using live sporting events to drive social engagement is also imperative when trying to sell more merchandise online. Hosting online contests that require participants to attend a live game is a wise move. By doing this, you can sell out your team’s stadium while driving traffic to your online store. Allowing marketing professionals to setup and implement these types of events can help you save time and money.

2. Create a Better Connection With Existing Fans

When trying to create an online presence for your sports team, be sure to keep your diehard fans in mind. You need to make sure that each digital platform you have the sports team on is optimized for fan engagement. Having a section on your website where fans can leave feedback about the team and the online presence it has is smart.

Looking at this feedback from time to time can help you figure out where changes need to be made. For instance, If you receive multiple requests from fans regarding the construction of a new app, you need to take action. Giving your fans exactly what they want will keep them loyal to your brand.

3. Put Your Teams on the Radar of Large Corporations

Landing large corporate sponsorships is something most sports team owners/managers work hard to do. If you are having trouble getting these sponsorships, take a good look at your team’s online presence. Investing in a website, app and social media marketing will allow you to get the right kind of attention from large corporations.

Start Engaging With Your Fans Today!

The first step in creating an online presence is reaching out for professional help. If you need help with your fan engagement or app development, contact Fanisko right now.

Benefits for Using Augmented Reality in Sports and Events for Athletes and Fans

When it comes to IT and technology trends, there is no question that augmented reality is something everyone is talking about. While AR may still be in its early stages, there is no question it is here to stay.

When it comes to IT and technology trends, there is no question that augmented reality is something everyone is talking about. While AR may still be in its early stages, there is no question it is here to stay. This technology is helping to transform the entire consumer experience and present an array of new opportunities for businesses. When used to its full potential, augmented reality in the sports industry helps to bring positive and vital changes to audiences and fans, marketing departments, and more.

The Use of AR in the Realm of Professional Sports

You have likely heard of both AR and VR. These futuristic technologies are here to stay and, like any other useful invention, can have a positive impact on user’s lives. When discussing AR and its use in the sports industry, you can see how gradually and naturally it has been entering into the routines of various sports figures and competitions. When used to its full potential, augmented reality can improve an athlete’s skills, reduce the risks of injuries and failures, and enhance the fan’s viewing experience.

The Use of AR During Tournaments

It is possible to apply augmented reality to various sports competitions to help secure a fair game. You can already see how this works thanks to the Hawk-Eye system, which has been used for several years. This technology offers a 3D representation of a ball’s trajectory and is used in an array of sports, including volleyball, association football, Rugby Union, hurling, badminton, Gaelic football, tennis, and cricked. 

While the 2020 Olympic Games in Tokyo have been postponed due to the COVID-19 pandemic, it is predicted that when this is rescheduled, even more, AR elements will be used. Streaming events online and watching sports on television will be more realistic thanks to the use of this technology.

The most important benefit of watching on TV or online is that you get more detailed information about what is going on. For example, if you have seats that are far from the field, it can be hard to see everyone and make out what is going on. However, with a marker-based AR app or smart glasses, these issues are eliminated.

AR and Practice

Sports teams, trainers, and athletes are always searching for effective ways to get better results and ensure they win. The use of new technologies is a significant bonus for any professional athlete who wants to improve their techniques.

AR is predicted to become a beneficial tool that will provide real-time data about each jump, throw, push, run distance, and hit. With this information, everyone involved in the training process will be able to correct their actions, make the right decisions, and change the techniques, if needed.

Are You Ready to Implement AR in Your Sports Activities?

As you can see, there is an array of benefits offered by using AR for sports events. Athletes, trainers, and fans will soon see these benefits firsthand.

Harnessing The Power Of Augmented Reality As A Sales And Marketing Tool

For any brand to become and remain successful, the marketing strategy needs to embrace technology. Smartphones, social platforms, as well as the internet, have thrust consumers into a new world when it comes to how information is received. Brands now not only can continuously keep themselves in front of their target audience through the use of these technological advances, but they can also engage with the consumer. 

For any brand to become and remain successful, the marketing strategy needs to embrace technology. Smartphones, social platforms, as well as the internet, have thrust consumers into a new world when it comes to how information is received. Brands now not only can continuously keep themselves in front of their target audience through the use of these technological advances, but they can also engage with the consumer. 

Mobile Devices Open Opportunities

In order to remain competitive in today’s modern world, mere web presence is not enough. Brands must harness the power of technology to build their empire. Mobile use has emerged as one of the most significant types of media through which brands can interact with their target audiences. 

Augmented Reality And Brand Connection

Consumers are making purchasing decisions on their mobile devices, which has led to an emerging trend with sales and marketing strategies called Augmented Reality (AR). AR allows brands to provide unique experiences to their customers with the convenience of tapping into their mobile devices. This ability affords brands a powerful tool when it comes to driving sales and enhancing brand value. 

Purchasing Power of Augmented Reality

AR has completely altered how consumers make purchases, offering the potential for businesses to add a digital component to their physical locations, products, and services. Customers are now capable of pulling up an AR experience tailored either to providing product information or other forms of supplemental brand experience. 

A More Interactive Consumer Experience

In this type of application, AR can reach into an endless number of industries and markets where customer service is key. For instance, in fan-based industries that sell tickets to events, AR can allow consumers to view a 3D display of the stadium or event space to visualize their potential view from specific seats before purchasing the tickets. 

Changing The Marketing Landscape

These types of connections that AR has brought to the market has forever changed the landscape of how brands engage with consumers, and how consumers will expect to receive information about the products and services they purchase. Not only does AR provide companies with more significant methods of delivering exceptional services, but it also encourages consumer participation. 

Fanisko is the leading augmented reality branding force behind the success of fan-based franchises that have harnessed the power of this advanced technological sales and marketing tool. Through a wide range of creative AR applications and uses, Fanisko can provide brands with the ultimate in digital marketing platforms. 

Augmented reality is becoming the driving force behind successful marketing and sales campaigns. By integrating AR into a brand’s strategy, forward-reaching businesses will be able to continually upgrade the experiences they offer their customers, increasing opportunities for future profit from sales.

How to Use Gamification to Engage Modern Sports Fans

Regardless of what types of sports organization you run, finding ways to increase revenue and fan engagement is crucial. Using modern tools and trends to reach a broader audience is also crucial in today’s market. Are you trying to provide your fans with interactive and entertaining digital experiences? If so, the team at Fanisko is here to help. 

On average, Americans spend approximately $100 billion a year on sports. Modern sports fans love feeling like they are getting inside access to their favorite team. Regardless of what types of sports organization you run, finding ways to increase revenue and fan engagement is crucial. Using modern tools and trends to reach a broader audience is also crucial in today’s market.

One of the main things sports teams should do to drive engagement is to use technology and the power of gamification. Are you looking for ways to use gamification to reach modern sports fans? If so, check out the helpful tips below. 

Use Gamification as a Way to Connect With Fans

A major part of a successful gamification marketing strategy is making your brand more social. You want to provide fans with an environment that is both fun and light-hearted. Leveraging a platform that allows the sports teams to interact and engage with their fans wherever they are and whatever they use off-season and in-season is the need of the hour. 

Gamification can be offered via multiple platforms for e.g., chatbots on social media, chatbots on websites, and on a team’s mobile app, etc., to create a seamless engagement and interaction with the fans throughout the year.

Instant games can be made available on websites and mobile apps. Engagement in social media alone will not drive a successful monetization strategy. Sports teams will have to look at providing a comprehensive digital fan engagement platform.

Before hiring a technology company to help with this phase of your gamification marketing process, take time to look at their portfolio. Ideally, you want to work with a platform provider who has experience in the sports industry offering turnkey solutions.

Participation Rewards are Popular With Sports Fans

Most loyal fans love being recognized by their favorite sports teams. This is why offering rewards or participation points to your fanbase is a great idea. These points should be rewarded whenever a fan attends a live game, buys branded merchandise or goes out of their way to show their undying loyalty to your team. 

Allowing fans to unlock various rewards digitally is a great way to keep them engaged and interested in what your sports team is doing. Allowing fans to buy merchandise or get special passes with their hard-earned points is a great way to take this gamification idea up a notch.

Host Digital Contests

In the past few years, digital gamification has become wildly popular. Creating a platform that allows fans to compete with each other on social media, website or mobile app is a wise move. If your team hosts these contests, you can give away merchandise, tickets or sponsor concessions to the winners. This strategy helps you reinforce your brand and increase revenue, which is always a good thing. 

Ready to Take Gamification to the Next Level?

Are you trying to provide your fans with interactive and entertaining digital experiences? If so, the team at Fanisko is here to help.