Fanisko Tech Mahindra Partnership Announcement

We are delighted to announce our new partnership with Tech Mahindra, a global leader of digital transformation, consulting and business reengineering services. Tech Mahindra, through their Sportstech vertical, is bringing their wealth of expertise to help sports teams and leagues address their digital transformation needs.

Sathish Chittibabu, Co-founder & CEO 

We are delighted to announce our new partnership with Tech Mahindra, a global leader of  digital transformation, consulting and business reengineering services. Tech Mahindra, through their Sportstech vertical, is bringing their wealth of expertise to help sports teams and leagues address their digital transformation needs. 

This partnership will make Fanisko and Tech Mahindra leverage each other’s strengths to enhance fan engagement and revolutionize the live viewing experience for fans and extend it beyond the live event to build a tribe of loyal fans for the sports teams and leagues. In addition, it will help create interesting use cases and present innovative business models of monetization for sports organizations across the world. 

Fanisko is an emerging leader in the digital fan engagement space helping sports organizations increase and enhance their digital assets and devise strategies to add new revenue channels through sponsor activations and commerce. Engaging fans goes beyond the live sporting event.  We have helped professional sports teams to create their own digital fan engagement platform and reduce dependency on rented platforms (Social Media) to create meaningful fan experiences. 

Fanisko offers high end fan experiences through Gamification, Augmented Reality (AR), personalization, loyalty rewards to help sports organizations engage and retain fans on their own platform. Our platform also enables these sports organizations with Social AR capabilities to provide immersive experiences to fans on Facebook, Instagram, Snapchat, Tiktok so fans can create their own personalized experiences and connect with them. In fact, Fanisko has engaged tens of thousands of fans for more than 7M engagements and 17,000+ hours. Fanisko’s expertise has increased engagement times by 40% and organic new follower growth by 20%.

Sports organizations and their associated sponsor brands have a big challenge in engaging fans digitally due to fan-less stadiums. This will be a challenge even when fans are allowed back into the stadiums since nobody knows what the new normal is going to be. These organizations will have to be smart and start strategizing on how to identify high value fans and convert them into consumers. Fan Engagement needs to be executed as a holistic 365 days strategy to make revenue through digital sponsor activations a viable channel.

Fans are demanding personalized interactive experiences from sports organizations and to drive engagement and loyalty, sports properties will have to think digital as one of their top priorities. Brands are also demanding measurable ROI and relying on traditional methods of sponsorships such as billboard displays and logo slapping in jerseys have become things of the past.

Together with Tech Mahindra, we will be able to go to the market faster and develop joint IP around some of the cool front end activations that the fans can experience. Tech Mahindra’s association with several leading global sports properties and brands will also help us to power these organizations with our cutting edge technology. This partnership will enable both the companies to reach the sports organizations, sponsor brands and fans faster and show a rapid increase in revenues and growth.

Manish Upadhyay, Head – Global Business Development, Sports Vertical, Tech Mahindra, said, “We are currently working with Fanisko to build a sports ecosystem through various use cases, which can help us to identify, engage and monetise from a wider fan base. This involves co-creating various digital assets based on our core strength in 5G, analytics and digital. Our vision is to provide hyper personalised and augmented experience to global sports fans and drive brand activations, that can help sports properties to transform into digital properties and monetise on new revenue streams.”

For more information, visit us at https://fanisko.com or email us at info@fanisko.com


Reference: https://www.techmahindra.com/en-in/techmahindra-and-fanisko-partner-to-revolutionize-match-viewing-experience-for-sports-fan/

GenZ and Millennial Sports Fans Are Changing the Game of Sports

Millennials and GenZ’ers are already the majority of the population and only by addressing their needs and viewing preferences will the sports industry be able to maximize its profits and fan retention capabilities. Times, they are changing.

 

Time does seem to pass faster now that we are in the digital age, doesn’t it? It’s still a bit hard to come to grips with the fact that the 90’s started almost 30 years ago. Yet, those born in 2000 are turning eighteen this year. These ‘kids’ are the so-called Generation Z (born between 1995 and 2015) and are taking the world of sports by storm.  

This change was already in the making of the millennial generation, but unlike their successors, millennials are more of a transition breed, born and raised predominantly in the pre-internet era. Nevertheless, statistics show that by 2020, 40% of consumers and a third of all US citizens will be, in fact, part of GenZ. That’s less than two years away.

And for the great amount of influence this generation will have in the immediate future, many marketers don’t seem to give it too much consideration. This is probably because they’re still trying to figure out millennials to even consider taking on the younger generation.

The Change Is Already Happening

Kids or not, many are already active members of society, either going to college or being part of the workforce. Jonah Stillman, an 18-year-old keynote speaker, author, and generation expert at GenZGuru, is for all intents and purposes the voice of his peers. In September 2017, he was hired by the Minnesota Vikings to conduct research and predict trends based on the viewing habits of his fellow GenZ’ers.

In an interview with the New York Post, Stillman said that “we may not be your core consumers right now, but five or 10 or 15 years down the line, we are going to be your avid spenders, your avid fans, and the time to get on our radar is now.” He also went on to say that “A GenZ’er will watch on the TV for 10 seconds, look at their phone for the next two minutes, then back at their laptop screen, then the next 20 minutes they’re back on the TV screen.”

In other words, sports content will be highly fragmented and will appear on a multitude of digital channels, other than TV. In fact, the more of these viewing options there are, the more TV will lose its central focus, tying everything together. This trend is already beginning to happen and will only accelerate as time goes on.

Such a development presents ample opportunities for sports teams and leagues to engage with their fans in more meaningful ways. Yet, this diversity in terms of both content and viewing channels can quickly become too complex, being hard to follow, predict, and monetize.

Certain platforms such as Fanisko Engage can offer the benefits of both content diversity and the convenience of having that content on the same app. Fans will be able to watch all trending topics about their team without having to change between TV, Twitter, YouTube, Instagram, Snapchat, and Facebook to get it. Highlights, behind-the-scenes moments, games, VR/AR simulations, and other such customizable content will be easily accessible on a single platform.

Millennials and GenZ’ers are already the majority of the population and only by addressing their needs and viewing preferences will the sports industry be able to maximize its profits and fan retention capabilities. Times, they are changing.