Common Mistakes to Avoid in Fan Engagement

Even the most successful sports clubs make some errors in how they engage, depriving them of the possibility of forming deeper and longer-lasting relationships. With that said, here are several common mistakes to avoid when trying to engage with your fans. 

Fan engagement is the lifeblood of the sports industry. Nevertheless, this doesn’t exempt many sports teams or leagues from making mistakes in how they engage with their fans. Even the most successful sports clubs make some errors in how they engage, depriving them of the possibility of forming deeper and longer-lasting relationships. With that said, here are several common mistakes to avoid when trying to engage with your fans.

Generalization

The first mistake many sports clubs make is to generalize their content regardless of the often fragmented fanbase. Depending on the notoriety of the club, its fanbase can be spread out over numerous areas or even countries. Some of these sports teams present their content as if these fans were all centered in the same location and with the same interests. But while the team itself is what ties all of them together, other content may not be as relevant to everybody involved.

Arsenal FC, for instance, has a Hindi Facebook page that talks to its entire Indian fanbase in their native language and presents some other relevant content that only Indians may find engaging. Fanisko Engage is a highly-customizable fan engagement platform that can address this issue, ‘talking’ to each fan, based on their preferences.

Diluting the Fan Experience

Somewhat similar to the point above, some teams and leagues focus too much time and energy with separate products and promotions that ‘dilute’ the overall fan experience. While in and of itself, this activity isn’t a bad thing, doing it too much, however, will take away from the overall fan engagement. Known as the Pareto principle, or more commonly known as the 80-20 rule, it implies that just 20% of causes drives 80% of results. This principle is found everywhere in nature, finance, and even in personal relationships.

When applied in fan engagement, the Pareto principle implies that only about 20% of a team’s followers are diehard fans, but they are the ones that drive 80% of the revenue. And while these fans spend up to six times more money than their casual counterparts, bombarding them with too many promotions may have the adverse effect. Fanisko Engage can separate raving fans from the rest and target each of them with the relevant content for higher engagement and revenue generation.

Connecting but Not Interacting with Fans

Plenty of clubs spend much of their resources and energy connecting with their fanbase. Video content, for instance, is gaining a lot of ground in the marketing world and it’s shown to generate a high ROI. Nevertheless, when it comes to engagement, fan interaction is a definite must. In fact, 81% of marketing specialists agree that interactive content such as polls, quizzes, or all sorts of interactive games can better grab and retain attention than video content. Likewise, interactive content is better able at converting visitors.

Conclusion

All in all, proper fan engagement revolves around one’s ability to understand the fans, their wants, and needs, as well as the place they reside. It is to provide them with the most relevant and engaging content possible. Luckily, however, Fanisko Engage is a platform that can quickly achieve this.

By making use of its back-end analytics, every team can connect and interact with their fan base like never before, providing them with all sorts of interactive content like Mixed and Augmented Reality for gamification, and Artificial Intelligence for personalization. All of these are sure to allow your fans to stay connected 24/7, and helps you avoid the many mistakes other clubs are making when trying to engage with their fans.

 

Fan engagement innovation: Meet CSK AR

Who doesn’t desire to look like Dhoni?
Well, The CSK AR app provides you with that. Pretty cool, right?

Even though still in its infancy, the rise and popularity of Augmented Reality (AR) is pervading into every possible industry in the world with the sports fan engagement leading the business.

While other sports like NBA, NFL has gone through countless innovations with AR, The cricket fans, especially in India, are yet to experience AR.

Though the AR apps in cricket have been around for a long time now, it wasn’t quite popular until the Melbourne Renegades, and few other Big Bash teams used them in the recently concluded Big Bash tournament.

With over 20 million followers, The Chennai Super Kings (CSK) is known for their innovations to keep the fans engaged, and they have done it once again.

The long wait for the Indian cricket fans to experience AR has come to an end. Indian cricket fans, meet the cool kid on the block “CSK AR App”.

 

Powered by Fanisko and Binaryface, the CSK AR app uses real-time face effects, lets the fans take a selfie using five different face filters and allows them to share the pictures in social media for bragging rights.

Who doesn’t desire to look like Dhoni?
Well, The CSK AR app provides you with that. Pretty cool, right?

Fanisko has been working their hearts out to take fan engagement to the next level and is successful in solving fan engagement problems for brands and franchises with the millennial fan base. CSK AR App is an excellent example. We turn loyal fans into digital diehards.

Fanisko offers their fan engagement platform Fanisko | Engage as a backend plugin that infuses sports teams apps to engage and retain the connected millennial. Think live play-by-play predictions, AR/VR/MR games, engagement rewards, and a personalized stream of all team news and social buzz – 24/7, 365. Fanisko has further innovated to create hybrid play along fantasy platform Cricking Duels. Fanisko’s connection to CSK is not something new – in 2015, Fanisko (a/k/a Cricking) partnered with CSK for 2015 IPL season as their official Fan engagement partner.

You can download the app, CSK AR from Google Play store.