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What is one of the best ways for you to increase the engagement of your sports fans? Gamification is an advanced technology that could help fans to take their gaming experience to the next level. You could be missing out if you’re not taking advantage of this trend. Gamification can provide so many cool benefits that you might not be aware of. Let’s take a look at a few good reasons why you should consider implementing this technology.
More Fun
Fans who continuously play the same mundane games can get bored quickly. However, the implementation of gamification can add extra appeal and excitement to sports. Adding fun gaming elements can attract more sports fans and keep them engaged for longer periods.
The younger generation loves sports as well as playing all types of electronic games. So, you can use gamification to keep them invested in your sports brand. This is also an effective way to introduce people to sports and increase their desirability of sports.
Better Workouts
What is the best way to make working out less boring and more exciting? Gamification is an awesome alternative for people who hate going to the gym. It’s so easy for people to engage in their workout regimen through the integration of gamification.
Gamification gives them the advantage to engage in all types of sports they can easily perform from the comfort of their homes. This is an effective way for them to remain motivated and to improve their engagement through their workout activities, such as cycling, running, and cycling.
Gaming Skills
Gamification has the potential to help people learn new sports and improve their gaming skills. These are great benefits that enable gamers to have more fun competing with each other and being more engaged in a game.
Health and Fitness
Through innovative gamification technologies, kids have the chance to improve their health and fitness levels. Gamification can have a profound influence on kids, which may encourage them to be more active in sports at school.
Increase Fan Connectivity With Gamification
It is known that fan loyalty is the foundation of a successful brand. You can authentically provide your fans with an incredible gaming experience that could help to retain their loyalty to your brand.
In the world of sports, the implementation of gamification may help to increase awareness or boost the popularity of your brand. With a growing number of gamers, this is an idea that you can use long-term to improve your brand.
The world is changing, and it’s changing so fast that many businesses, big and small, can hardly keep up. The same thing can be said about sports leagues and teams who are finding it increasingly hard to engage with their fans in today’s times.
The world is changing, and it’s changing so fast that many businesses, big and small, can hardly keep up. The same thing can be said about sports leagues and teams who are finding it increasingly hard to engage with their fans in today’s times.
It was not that long ago when broadcast and cable television dominated sports viewership. This made it somewhat easy for sports leagues to track their fans’ likes, dislikes, habits, and preferences since TV acted as a sort of “funnel” where most supporters gathered to consume their product. But those days are fast disappearing and TV’s monopoly on entertainment is now over.
Statistics show that traditional TV viewership is in decline among all demographics below the age of 49. Teenagers between the ages of 12 and 17 are showing the greatest decrease, with their viewership dropping by a whopping 11% year after year. Sports also seems to take an extra hit as people between the ages of 18 to 24 show the least interest in it among all other entertainment shows.
From TV to Social Media
Despite these facts, there is still some hope. While traditional TV viewership may be declining, digital usage is on the rise. What’s more, 86% of Americans still consider themselves sports fans. Even more hopeful is the fact that the majority of these fans, especially those between the ages of 15 and 36, are willing to pay for quality sports content.
Among millennials, the most commonly used outlets from where they get their sports content are Facebook and YouTube, and a total of 92% of sports fans between the ages of 18 and 24 use social media as their main source for sports information.
What really draws millennials and the so-called Generation Z (those born after 2000) to these digital outlets is the convenience of having access to all sorts of highlights, bloopers, or behind-the-scenes perspectives that keep the entertainment going long after the game is over.
Enter Fanisko Engage
Sports teams have tried to get ahead of the game here by creating their own digital apps in an attempt at keeping their fans entertained. But while fans are consistently engaged with their teams, they are doing it in all sorts of digital places except within the team’s app.
What Fanisko Engage does here is to bring both the benefits of social media and traditional TV viewing into one platform. Fans no longer need to change from Facebook to YouTube to Instagram to Twitter and then back again since all they need is within this one-stop engagement platform. It also offers live play-by-play predictions, AR/VR games, engagement rewards, and personalized content to keep the fanbase “under the same roof.”
Fans are sure to respond to this sort of diversity as well as the convenience of having everything they need on one single platform. It increases their engagement time, it keeps them on the team’s page for longer, and because of the integrated analytics system, it helps the marketing department better understand their wants and needs for a better overall experience.
Fanisko offers a one-stop fan engagement platform, Fanisko|Engage, that helps sports and entertainment brands increase mobile fan retention, digital engagement and revenue opportunities. Today’s fans want more from their leagues and teams. We help leagues and teams embrace today’s “SmartFan” demand while maximizing fan potential for sponsors. Our mobile first, one-stop platform targeting millennials with a combination of unique content strategy, product offering including gaming, predictive and behavioral analytics and AR/VR technologies will target and engage the right audience.
TRANSFORMING DIGITAL FAN EXPERIENCE IN SPORTS THROUGH ANALYTICS
Oct 22, 2020 11:00AM EDT / 4:00PM BST / 8:30PM IST
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