In 1992, science fiction author Neal Stephenson used the term metaverse in his cyberpunk novel Snow Crash. While the idea of a metaverse is not new, the future is here. As Facebook rebrands as Meta and Microsoft announce its intention to launch into this new space, we will embark on innovative worlds that allow us to engage in new ways. Whether socially, economically, or professionally, the metaverse promises to expand horizons and push the boundaries of technology as it speeds headlong into the great unknown. 

As with any new future vision, many people wonder what they can expect from the metaverse and if they will engage in the space at all. If the metaverse is an idea new to you, you are not alone. It may help you to understand some primary properties that are to be expected from the metaverse as you determine how, when, and if you leap into its new worlds. 

Metaverse Is A Virtual World

An essential characteristic of a metaverse is that it is a virtual world. With your computer, mobile device, gaming console, wearable technology, and any other device, you can explore the metaverse immersed in 3D graphics and high-quality sound. This immersion makes you feel present in the virtual world, which enhances your experience whether you’re watching a professional digital baseball game or simply exploring. 

Metaverse And Virtual Reality

To enter the metaverse, you must be equipped with a virtual reality headset. This equipment brings the virtual world to life, even if you are still standing in your living room at home. Virtual reality tricks your senses into believing what you are doing and seeing in the metaverse is real, creating the same feelings and responses you would otherwise experience in similar situations in the real world.

Metaverse As A Social Experiment

The metaverse is billed as a social platform for people to engage with others without the boundaries and limitations of the real world. As a person in the metaverse, you are an avatar who can make friends and have adventures with other people. This social aspect of the metaverse is central to Meta’s (Facebook) platform of networking, connecting, and eventually interfacing with the internet. Microsoft is pursuing the metaverse as a better way to connect for professional reasons, upgrading virtual meetings and business-related experiences through virtual reality.

Metaverse Is An Escape

Metaverse allows users to build and visit a virtual world while sitting in the comfort of their homes. New virtual buildings can be constructed and remain in place the next time the user visits. You can even own a virtual property in the metaverse, maybe living next to your favorite movie star. The user’s digital creations and generated content build the metaverse much as it does on other social media platforms.

Final Thoughts

Using the metaverse to socialize with others and create new spaces is appealing in this post-pandemic society. Professionally, appearing as a hologram at your board meeting instead of financing the travel to get there may be the next best business tool we have. If, when, and how you plan to engage with others in the metaverse is, for now, strictly up to you. 

The non-fungible token or NFT is catching on in today’s business world. Of course, a lot of that appeal comes from the consumer side as well.

People are getting excited about these new kinds of digital assets and how they relate to what innovators have done with the blockchain.

We are part of that, as you can see by looking at new awards and recognitions in this type of digital environment!

B2B Plug-and-Play

Our digital engagement tools are perfect for companies that want to leverage the appeal of digital marketing and engagement in the sports world.

Basically speaking, people and companies are getting on board with the idea of taking technology to the next level. That may have started with things like NFTs, where athletes and celebrities made their own tokens, but now there’s also the promise of the metaverse, that is due to change business in a big way. 

By keeping on top of all of this, Fanisko has been able to set up services unlike anything that sports merchandising and ad world has seen before: initiatives that help to usher in the new era of the NFT and of the metaverse as well. 

Augmented Reality and Virtual Reality

Marketers and people in all kinds of industries are integrating both augmented reality and virtual reality in products and services.

You can see this in play with the Oculus headset, but it goes far beyond that. Basically, the AR and VR in the metaverse can be any technology that helps to accomplish the result: a virtual “place” populated with users that are represented by proxy in the digital worlds that are created. 

In a general sense, we’re moving toward the metaverse model – that’s partly why Facebook changed its name – and in the future, we’re likely to have virtual meeting halls in which we are represented by avatars that we purchase as NFTs.

Fanisko has gotten in on the ground floor of this for digital sports advertising. Our founders are happy to be early adopters of NFT and AR/VR technologies. Take a look at the website for more on how we are innovating in our field! We are happy to be in the fast lane when it comes to integrating new technologies into our workflows and how we do things. Get connected with a firm that knows where things are going in terms of 21^st century IT. It might boost your sports B2B business by quite a lot!