What Is The Metaverse? Here’s The Short Answer

In 1992, science fiction author Neal Stephenson used the term metaverse in his cyberpunk novel Snow Crash. While the idea of a metaverse is not new, the future is here. As Facebook rebrands as Meta and Microsoft announce its intention to launch into this new space, we will embark on innovative worlds that allow us to engage in new ways. Whether socially, economically, or professionally, the metaverse promises to expand horizons and push the boundaries of technology as it speeds headlong into the great unknown. 

As with any new future vision, many people wonder what they can expect from the metaverse and if they will engage in the space at all. If the metaverse is an idea new to you, you are not alone. It may help you to understand some primary properties that are to be expected from the metaverse as you determine how, when, and if you leap into its new worlds. 

Metaverse Is A Virtual World

An essential characteristic of a metaverse is that it is a virtual world. With your computer, mobile device, gaming console, wearable technology, and any other device, you can explore the metaverse immersed in 3D graphics and high-quality sound. This immersion makes you feel present in the virtual world, which enhances your experience whether you’re watching a professional digital baseball game or simply exploring. 

Metaverse And Virtual Reality

To enter the metaverse, you must be equipped with a virtual reality headset. This equipment brings the virtual world to life, even if you are still standing in your living room at home. Virtual reality tricks your senses into believing what you are doing and seeing in the metaverse is real, creating the same feelings and responses you would otherwise experience in similar situations in the real world.

Metaverse As A Social Experiment

The metaverse is billed as a social platform for people to engage with others without the boundaries and limitations of the real world. As a person in the metaverse, you are an avatar who can make friends and have adventures with other people. This social aspect of the metaverse is central to Meta’s (Facebook) platform of networking, connecting, and eventually interfacing with the internet. Microsoft is pursuing the metaverse as a better way to connect for professional reasons, upgrading virtual meetings and business-related experiences through virtual reality.

Metaverse Is An Escape

Metaverse allows users to build and visit a virtual world while sitting in the comfort of their homes. New virtual buildings can be constructed and remain in place the next time the user visits. You can even own a virtual property in the metaverse, maybe living next to your favorite movie star. The user’s digital creations and generated content build the metaverse much as it does on other social media platforms.

Final Thoughts

Using the metaverse to socialize with others and create new spaces is appealing in this post-pandemic society. Professionally, appearing as a hologram at your board meeting instead of financing the travel to get there may be the next best business tool we have. If, when, and how you plan to engage with others in the metaverse is, for now, strictly up to you. 

The Time of the NFT

The non-fungible token or NFT is catching on in today’s business world. Of course, a lot of that appeal comes from the consumer side as well.

People are getting excited about these new kinds of digital assets and how they relate to what innovators have done with the blockchain.

We are part of that, as you can see by looking at new awards and recognitions in this type of digital environment!

B2B Plug-and-Play

Our digital engagement tools are perfect for companies that want to leverage the appeal of digital marketing and engagement in the sports world.

Basically speaking, people and companies are getting on board with the idea of taking technology to the next level. That may have started with things like NFTs, where athletes and celebrities made their own tokens, but now there’s also the promise of the metaverse, that is due to change business in a big way. 

By keeping on top of all of this, Fanisko has been able to set up services unlike anything that sports merchandising and ad world has seen before: initiatives that help to usher in the new era of the NFT and of the metaverse as well. 

Augmented Reality and Virtual Reality

Marketers and people in all kinds of industries are integrating both augmented reality and virtual reality in products and services.

You can see this in play with the Oculus headset, but it goes far beyond that. Basically, the AR and VR in the metaverse can be any technology that helps to accomplish the result: a virtual “place” populated with users that are represented by proxy in the digital worlds that are created. 

In a general sense, we’re moving toward the metaverse model – that’s partly why Facebook changed its name – and in the future, we’re likely to have virtual meeting halls in which we are represented by avatars that we purchase as NFTs.

Fanisko has gotten in on the ground floor of this for digital sports advertising. Our founders are happy to be early adopters of NFT and AR/VR technologies. Take a look at the website for more on how we are innovating in our field! We are happy to be in the fast lane when it comes to integrating new technologies into our workflows and how we do things. Get connected with a firm that knows where things are going in terms of 21st century IT. It might boost your sports B2B business by quite a lot!

Three Ways to Increase Engagement for Sports Fans

Are you struggling to come up with the best ways to boost fan engagement for your sports team or brand? Sports is a great form of entertainment that allows people to bond with each other and to watch their favorite sports teams. According to statistics, about 57.5 million American viewers last year watched digital live sports at least once per month. 

During a pandemic when fans are unable to leave home, you will need to think of the best ways to increase their engagement. When stadiums are closed, how can sports fans watch their favorite teams in action on the field?

Fortunately, there are clever ideas that you can utilize to enhance the experience of sports fans. Focus on these three helpful tips.

Augmented Reality

Augmented Reality is an innovative form of 3D technology that increases engagement and interaction. AR is now changing the way fans enjoy sports. When fans are unable to attend a venue, they can rely on Augmented Reality to give them a high level of entertainment and interaction.

This emerging trend also helps to improve brand marketing. With Augmented Reality, you have the option to give fans a unique and convenient experience. This is a technology that you can also use to increase sales and boost the value of your brand through mobile devices.

Social Media

Sports fans have the alternative to using popular social media platforms to watch their favorite games and to cheer along with others. Millions of people use Youtube, TikTok, Facebook, and other highly populated sites. This idea makes it easier for fans to interact on social media sites, share photos of their favorite sports teams, and make new friends. 

Livestream Watch Parties

Livestream watch parties are an excellent idea that allows fans to increase engagement. Live streaming allows fans to watch a game in real-time without having to leave their homes. Fans have the freedom to use an interactive virtual space that allows them to watch a great game with millions of other people around the globe. Nowadays, watch parties are considered a group virtual entertainment trend that helps to increase fan activity.

Implement the Best Techniques to Drive Engagement

Implement these ideas to make it easier for fans to cheer for their sports teams and to be more enthusiastic about your brand. Utilizing the best strategies to boost engagement among sports fans helps your brand to stand apart from your competition and ensures you’re on the right track to success.

Sports Social Media Trends You Need To Embrace

The methods used by sports fans to engage with their favorite teams have changed substantially in the past decade. These days, most sports fans use the power of mobile apps, augmented reality and social media to engage with their favorite teams. If you are looking for ways to keep your fans entertained and engaged even during the offseason, you need to realize the importance of maintaining a presence on social media.

Establishing a presence on popular social media platforms can help you widen the reach your sports team has. Educating yourself about the sports social media trends is the best way to ensure you generate content your followers will love. Here are some modern sports social media trends you need to embrace immediately.

Create Behind The Scenes Content

A recent study found that nearly 67% of sports fans viewed content from their favorite teams on social media. If you want to provide your fans with content that has value on social media, then you need to give them a peek behind the curtain. Most sports fans love seeing behind the scenes content from their favorite teams. This type of content is especially important during the offseason because it shows fans that their favorite players are hard at work honing their skills.

Using Facebook Stories or Instagram is a great way to provide short behind the scenes snippets to your audience. By using these platforms, you can do things like:

  • Make your fans feel like they are getting personalized content
  • Create a sense of community
  • Capitalize on the fear of missing out due to the time-sensitive nature of this content

Behind the scenes content can come in a variety of different forms. For instance, you can produce content that follows a single athlete on a typical workday. You can also provide content related to new products or content your sports team is putting out.

Post About Games in Real-Time

In the past few years, social media platforms like Twitter and Facebook have partnered with sports teams to make watching live events easier. If a fan of your team is unable to watch a game live, they will want a play-by-play on social media.

Posting about games in real-time helps to keep your fans engaged. It also allows fans to communicate with each other on social media. This helps to enhance the sense of community your sports team brand provides. If fans feel like they are part of a big family, they will be far more loyal to your sports team brand.

Make Your Audience Laugh With the Help of Memes

Over the past few years, memes have become extremely popular on social media. A meme is a picture that has a funny caption attached. If you want to appeal to a younger demographic with the content on your social media accounts, then you need to realize the benefits of posting funny memes. These memes should be solely focused on your sports team and the trending topics fans are talking about on social media.

Now that you know more about sports social media trends, it is time to improve fan engagement levels.