Downloads, new users, total users, DAU, MAU, Retention, Sticky factor, sessions, session length.
Content engagement - views, clicks, likes, shares.
Gamification performance - number of activations, unique users, challenges started vs completed, most popular challenges, achievements, leaderboards, motivators etc.
AR activations, engagement, Call through actions etc.,
Brand exposure - insights into sponsored content reach within app and effectiveness (e.g., sponsored news vs infographic).
Brand engagement - in-app clicks, likes, shares as well as social media comments and mentions.
Lead generation - demographics and full database of users engaging with the brand.
Personalization - learned contextual relevance in content placement measured by brand exposure.
Serve your customers efficiently by using conversational AI chatbots and personalized messages and notifications to provide excellent customer experiences