The methods used by sports fans to engage with their favorite teams have changed substantially in the past decade. These days, most sports fans use the power of mobile apps, augmented reality and social media to engage with their favorite teams. If you are looking for ways to keep your fans entertained and engaged even during the offseason, you need to realize the importance of maintaining a presence on social media.
Establishing a presence on popular social media platforms can help you widen the reach your sports team has. Educating yourself about the sports social media trends is the best way to ensure you generate content your followers will love. Here are some modern sports social media trends you need to embrace immediately.
Create Behind The Scenes Content
A recent study found that nearly 67% of sports fans viewed content from their favorite teams on social media. If you want to provide your fans with content that has value on social media, then you need to give them a peek behind the curtain. Most sports fans love seeing behind the scenes content from their favorite teams. This type of content is especially important during the offseason because it shows fans that their favorite players are hard at work honing their skills.
Using Facebook Stories or Instagram is a great way to provide short behind the scenes snippets to your audience. By using these platforms, you can do things like:
- Make your fans feel like they are getting personalized content
- Create a sense of community
- Capitalize on the fear of missing out due to the time-sensitive nature of this content
Behind the scenes content can come in a variety of different forms. For instance, you can produce content that follows a single athlete on a typical workday. You can also provide content related to new products or content your sports team is putting out.
Post About Games in Real-Time
In the past few years, social media platforms like Twitter and Facebook have partnered with sports teams to make watching live events easier. If a fan of your team is unable to watch a game live, they will want a play-by-play on social media.
Posting about games in real-time helps to keep your fans engaged. It also allows fans to communicate with each other on social media. This helps to enhance the sense of community your sports team brand provides. If fans feel like they are part of a big family, they will be far more loyal to your sports team brand.
Make Your Audience Laugh With the Help of Memes
Over the past few years, memes have become extremely popular on social media. A meme is a picture that has a funny caption attached. If you want to appeal to a younger demographic with the content on your social media accounts, then you need to realize the benefits of posting funny memes. These memes should be solely focused on your sports team and the trending topics fans are talking about on social media.
Now that you know more about sports social media trends, it is time to improve fan engagement levels.