How Gamification Is Changing Sports

Gamification is one of the most common terms used in sports marketing today. But what exactly is gamification? Gamification refers to the process of adding game-like qualities to an activity, such as sports. The idea is by making an activity like sports more engaging and entertaining, people will be more likely to participate. Gamification in sports can motivate individuals into staying more active within sports communities and creating more engagement with sports content by consumers.

However, gamification doesn’t just offer advantages to sports marketing. In many ways, gamification is starting to change how we think of sports entirely, and what sports will look like in the future. This is particularly true as younger individuals become more and more tied to a digitized and connected world. Here are three ways in which gamification is changing the landscape of sports entertainment as we know it.

Gamification Attracts Younger Fans To Sports

One of the most important developments that gamification has led to for sports is increasing the engagement of younger individuals. Today, children and teenagers are growing up in a post-digitalized world, where instant access to media and fast-paced entertainment is the norm. For these audiences, traditional sports matches can be viewed as long and boring, leading to less youth engagement. Gamification of sports helps to increase engagement among younger audiences by helping to make sports more accessible and desirable for the fast-paced reality that children and teenagers are living in today. 

By adopting sports into mediums such as computer games, younger individuals are able to access the excitement of sports in a condensed and more action-oriented way, leading to greater interest when watching or playing physical sports. Additionally, by adding game elements to the practice of sports, younger participants are able to identify familiar and fun elements within sports and are more likely to participate.

Gamification Helps To Improve Performance

In addition to helping improve engagement and participation among younger sports fans, gamification can also help to encourage athletes and sports participants to push themselves more and more, improving performance. Wearables such as FitBit watches and fitness trackers measure activity and performance and allow athletes to view their improvements in real-time, providing fantastic motivators to continue practicing and improving. Additionally, the inclusion of social elements such as a leaderboard with friends offers further incentive to continue practicing and has allowed the development of more social communities within sports.

Gamification Makes Sports More Global

Finally, the gamification and digitization of sports is helping to make sports competitions more global, allowing athletes from around the world to compete with each other and drawing in more international audiences. Technological connectivity ignores the physical distances and geography that have always hindered international sports traditionally. Different digital sports platforms allow individual athletes such as cyclists to use exercise machines and connective technology to race and compete with each other from opposite sides of the globe. By allowing for greater global connection and engagement, the gamification of sports is allowing the field to grow and expand both participants and audiences around the world.

Four Big Tips For Your UI/UX

What’s in a user interface?

If you’ve never asked yourself this question, now is the time.

Companies that are creating mobile apps, web apps or anything else digital will have to really think about how to reach end users, with systems that are designed well and improved as far as optimal user interface and user experience.

In other words, UI/UX is not a buzzword for no reason. It’s really incredibly important and that’s why a lot of people are talking about it right now.

Here are four big tips for creating the best UI/UX for your company resources.

Tidy Controls

Having an intuitive user interface means having the controls where they need to be on a page or screen. Think about how to create the right icons and source the right elements to have controls that users find it easy to take advantage of in a particular scenario. They want good service! Think of it that way, and design accordingly.

Easy Access

One of the biggest problems with a bad user interface is obstacles to easy access, from an introductory screen to features and content.

If people have to do multiple password resets and multifactor authentication doesn’t work right, many of them are going to be turned away. On the other hand, when they have a convenient way to work with app security, that’s a feather in your cap!

Layout

This goes along with the intuitive interface controls mentioned above, but layout is incredibly important. What the user sees is going to frame what they do. So they need to see something that they understand and like. They have to feel at home. How do you figure this out? A/B testing and beta can help.

Support

Having adequate support for an application or interface gives people a much-needed out when they encounter serious problems. Maybe only a few percent of users will encounter these problems, but if they do, they need to know they have a solution on hand.

We are the premiere web app and mobile app dev helpers in this part of the field. We understand the task of engaging fans, reaching audiences and ramping up numbers with UI/UX that works! If you feel you are behind the 8-ball when it comes to design or implementation, get help from a firm that understands the nature of this kind of work. It’s second-nature to us! And we are here to help you to build campaigns that vault your company toward success.