While there are some similarities, sports marketing is vastly different from business marketing. Rather than just focusing on increasing the sales of tickets, today’s sports marketing teams need to build and continually nurture their relationships with baseball fans by sending consistent communication. They must promote games and events, along with the players they represent.
The question is, how can you achieve all these things with a single plan? Quality marketers know what to do and how to use tools like social media to leverage their position.
As a marketing professional, social media is a tool you can’t ignore. Keep reading for some tips and information about leveraging social media to market baseball teams and events.
Take Advantage of the Power of Sponsors
Regardless of where they are located, all teams are going to have at least one sponsor, even if they are just local sponsors. As a baseball marketer, it is your job to use these sponsors to increase the visibility of the team. Take time to promote players and the sponsor’s products and find a way to link these things together. One of the best ways to do this is by tagging the sponsor’s social media accounts when making posts about the team, event, or player.
This is a strategy that will help both your team and the sponsors. Also, the more business you help your sponsors get, the happier they will be to continue the partnership in the future.
Share “Behind the Scenes” Video
There is much more to a baseball team than just playing the game. Rather than just sharing videos and photos of the event, allow supporters and fans to get a “behind the scenes” glimpse at what is going on. You should also try to share pictures of warmups and practices.
Give everyone a glimpse of your players as the people they really are and let the fans get to know who they are beyond the uniform. The big-league teams do this all the time, and the response has been a huge amount of interaction and support.
Use Branded Hashtags
Hashtags can help you get your message out to the masses, across several different channels and platforms. Major league teams can use this to their benefit. They will create branded hashtags and then encourage fans to tag their personal photos using this. This is a great way to build an entire online community between the team and fans.
Share Highlights of the Game
When you market baseball, it doesn’t mean you are only promoting the team. It also means that you are sharing this experience with anyone who cannot be there in person. Take time to share highlights on social media so everyone can feel like they are part of the action.
There are more than a few tips that will help you get it right and create an effective campaign when it comes to baseball marketing. Keep the tips and information here in mind to achieve the best possible results with your baseball marketing efforts. Being informed is the best way to achieve success.