Fanisko Tech Mahindra Partnership Announcement

We are delighted to announce our new partnership with Tech Mahindra, a global leader of digital transformation, consulting and business reengineering services. Tech Mahindra, through their Sportstech vertical, is bringing their wealth of expertise to help sports teams and leagues address their digital transformation needs.

Sathish Chittibabu, Co-founder & CEO 

We are delighted to announce our new partnership with Tech Mahindra, a global leader of  digital transformation, consulting and business reengineering services. Tech Mahindra, through their Sportstech vertical, is bringing their wealth of expertise to help sports teams and leagues address their digital transformation needs. 

This partnership will make Fanisko and Tech Mahindra leverage each other’s strengths to enhance fan engagement and revolutionize the live viewing experience for fans and extend it beyond the live event to build a tribe of loyal fans for the sports teams and leagues. In addition, it will help create interesting use cases and present innovative business models of monetization for sports organizations across the world. 

Fanisko is an emerging leader in the digital fan engagement space helping sports organizations increase and enhance their digital assets and devise strategies to add new revenue channels through sponsor activations and commerce. Engaging fans goes beyond the live sporting event.  We have helped professional sports teams to create their own digital fan engagement platform and reduce dependency on rented platforms (Social Media) to create meaningful fan experiences. 

Fanisko offers high end fan experiences through Gamification, Augmented Reality (AR), personalization, loyalty rewards to help sports organizations engage and retain fans on their own platform. Our platform also enables these sports organizations with Social AR capabilities to provide immersive experiences to fans on Facebook, Instagram, Snapchat, Tiktok so fans can create their own personalized experiences and connect with them. In fact, Fanisko has engaged tens of thousands of fans for more than 7M engagements and 17,000+ hours. Fanisko’s expertise has increased engagement times by 40% and organic new follower growth by 20%.

Sports organizations and their associated sponsor brands have a big challenge in engaging fans digitally due to fan-less stadiums. This will be a challenge even when fans are allowed back into the stadiums since nobody knows what the new normal is going to be. These organizations will have to be smart and start strategizing on how to identify high value fans and convert them into consumers. Fan Engagement needs to be executed as a holistic 365 days strategy to make revenue through digital sponsor activations a viable channel.

Fans are demanding personalized interactive experiences from sports organizations and to drive engagement and loyalty, sports properties will have to think digital as one of their top priorities. Brands are also demanding measurable ROI and relying on traditional methods of sponsorships such as billboard displays and logo slapping in jerseys have become things of the past.

Together with Tech Mahindra, we will be able to go to the market faster and develop joint IP around some of the cool front end activations that the fans can experience. Tech Mahindra’s association with several leading global sports properties and brands will also help us to power these organizations with our cutting edge technology. This partnership will enable both the companies to reach the sports organizations, sponsor brands and fans faster and show a rapid increase in revenues and growth.

Manish Upadhyay, Head – Global Business Development, Sports Vertical, Tech Mahindra, said, “We are currently working with Fanisko to build a sports ecosystem through various use cases, which can help us to identify, engage and monetise from a wider fan base. This involves co-creating various digital assets based on our core strength in 5G, analytics and digital. Our vision is to provide hyper personalised and augmented experience to global sports fans and drive brand activations, that can help sports properties to transform into digital properties and monetise on new revenue streams.”

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Know Your Fans with AI

Every business wants a way to really accurately measure customer engagement. This kind of business intelligence is worth its weight in gold as you try to chart a course for a business. We make it our business to help support yours! If you have sports branding or similar campaigns in mind, take a moment to check out how we can outfit your firm with what it needs to succeed.

You might not know it, but there are powerful types of tools out there for this type of project. Our AI visual dashboard design helps to pinpoint fan behavior, and helps business leaders to see how their branding campaigns are being received out there in the Internet universe. That’s helpful to a very great extent in planning for the future.

Our Visual Dashboard Approach

With our visual dashboard design, it’s easy to see how the numbers of activations and active users translate into real engagement on the platform.

You want to know which of your projects are generating the most interest, and how people are using your services.

When you get all of this information in easily digestible charts and graphs, you’re able to make decisions on the fly and put together longer-term reports to help people make decisions together.

AR and Gamification

Because we offer augmented reality and gamification tools for your audiences, we know how important visual processing is. That knowledge base goes into how we design these systems for business use. It also goes into our customer service model as we anticipate some of the biggest pain points our customers will have in achieving what they want to achieve in branding and visibility, as well as engagement and conversion.

Additional Tracking

In addition to looking at your number of active users, which is a benchmark of your business’s engagement health, you can also look at individual challenges. You can see when challenges are undertaken, and when they are completed. You can see which are the most popular with your users.

Analyzing fan audiences is one of the best ways to move your business forward over time, and we have the support resources that you need to build your business plans on solid ground. Take a look at the website for more on how we serve businesses embarking on fan branding campaigns and the audiences that rely on them for infotainment and digital venues. You’ll see the principles of our design on display, and get a first-hand view of how all of this works. Contact us with any questions!