Fan oriented branding and sports and recreation advertising is a very interesting field. It’s something that is developing new facets in the new world of digital advertising and new technologies like responsive design for mobile.
In this kind of marketing, you’re talking about appealing to people’s interest in sports teams and other similar brands.
We can help – at Fanisko, we’ve developed specific advertising and development services that work on a particular knowledge about how sports advertising and digital branding works. This is something that we’ve thought about quite a bit, as we put together solutions for our clients that match the realities of today’s business world.
A Core Audience
Unlike a lot of broader digital marketing campaigns, fan-based advertising speaks specifically to a particular audience.
It takes a subset of the population with a specific interest and makes a deep connection. So it’s different than just trying to attract a general audience.
That’s where audience segmentation comes into play. The best campaigns in this type of advertising work when they identify that audience and segment the marketing accordingly. The precision in identifying the fan base is a solid foundation for the actual marketing efforts. It’s almost impossible to overstate the importance of this. Think about the visceral reaction that somebody has when they see their favorite team’s logo on something! That’s the idea that we work from in developing specialized plans for fan base building and sports branding operations.
Augmented Reality and Gamification
After you’ve done your audience segmentation, you still have to build the user experience.
In our opinion, this is something that a lot of companies really don’t put enough effort into.
We often talk about the power of gamification to improve advertising and customer engagement, and that’s even more important in this special type of campaign. To the extent that you can visualize your efforts, you get really impressive outcomes. In some ways, gamification was “made for” fan advertising!
There’s also the use of augmented reality to improve interfaces. People think about this as Robocop with a digital map over his field of vision but that’s not all that AR represents.
Our use of AR in marketing is a cutting-edge example of how to bring the fruits of modern technology to a specific kind of outreach use application. And it’s something that works.
Look for more on our web site and get connected to get this branding power for yourself. We are excited about these technologies, and we think that you will be, too.