Did you realize that Americans spend over $56 billion on sporting events each year? For the owners and managers of sports teams, finding a way to maximize profits and fan engagement levels is important. Using traditional forms of advertising like print ads or billboards for your sports team will only take you so far. Reaching a wider audience with your brand message is only possible if you embrace the power of technology.
Having an app that uses gamification to engage with fans is crucial for modern sports teams. Once you have your new app developed and ready for launch, you need to unleash a full-frontal assault and advertise this product online. With the help of an online presence, you can increase the number of fans your team has and the amount of money being spent on your merchandise. Here are some reasons why having an online presence is important for your sports team.
1. An Online Presence Helps You Earn Extra Money For the Team
Visit any popular sports team’s website and you are sure to find an online store packed with branded merchandise. Most larger sports teams sell tons of merchandise each year. Driving traffic to your team’s website will require the use of some marketing savvy and hard work. The longer you invest in marketing campaigns designed to attract new fans, the higher your online store sales will ultimately get.
Using live sporting events to drive social engagement is also imperative when trying to sell more merchandise online. Hosting online contests that require participants to attend a live game is a wise move. By doing this, you can sell out your team’s stadium while driving traffic to your online store. Allowing marketing professionals to setup and implement these types of events can help you save time and money.
2. Create a Better Connection With Existing Fans
When trying to create an online presence for your sports team, be sure to keep your diehard fans in mind. You need to make sure that each digital platform you have the sports team on is optimized for fan engagement. Having a section on your website where fans can leave feedback about the team and the online presence it has is smart.
Looking at this feedback from time to time can help you figure out where changes need to be made. For instance, If you receive multiple requests from fans regarding the construction of a new app, you need to take action. Giving your fans exactly what they want will keep them loyal to your brand.
3. Put Your Teams on the Radar of Large Corporations
Landing large corporate sponsorships is something most sports team owners/managers work hard to do. If you are having trouble getting these sponsorships, take a good look at your team’s online presence. Investing in a website, app and social media marketing will allow you to get the right kind of attention from large corporations.
Start Engaging With Your Fans Today!
The first step in creating an online presence is reaching out for professional help. If you need help with your fan engagement or app development, contact Fanisko right now.